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The Development of Management and Leadership Capability and its ...

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<strong>The</strong> ‘entrepreneurial imagination’<br />

Robert Chia (1996) in his work argues strongly for the need for managers to develop<br />

what he calls the ‘entrepreneurial imagination’. <strong>The</strong> manager today must be adaptive,<br />

able to think the unthinkable, <strong>and</strong> able to work in an unpredictable <strong>and</strong> volatile<br />

environment. Chia maintains that poetry, art <strong>and</strong> literature are necessary for<br />

developing the critical sensitivity that leaders need. He quotes a Japanese<br />

management development programme where 100 <strong>of</strong> the brightest <strong>and</strong> best were<br />

picked out for the training. <strong>The</strong> training consisted <strong>of</strong> retreating high in the mountains<br />

to learn the art <strong>of</strong> tea pouring <strong>and</strong> observe the movement <strong>of</strong> carps, so that they would<br />

develop a keen sensitivity to subtle relationships <strong>and</strong> recursive patterns.<br />

Not only is there debate about how to foster creativity in an educational setting, there is also<br />

little known about how to embed creativity within the organisation. This is an area which is<br />

little researched. <strong>The</strong>re do, however, seem to be certain factors in an organisation which can<br />

promote creativity (R<strong>of</strong>fe 1999 – see box).<br />

How organisations can foster creativity<br />

R<strong>of</strong>fe (1999) found that key factors in the organisation which encourage creativity<br />

are: having reward structures which support creativity not conformity; support for<br />

risk taking <strong>and</strong> change; tolerating mistakes; <strong>and</strong> giving recognition for new ideas <strong>and</strong><br />

innovations.<br />

Corporate creativity is also part <strong>of</strong> the management <strong>of</strong> change. An organisational<br />

culture which is open to creativity will be open-minded, encourage flexibility, respect<br />

diversity, <strong>and</strong> stimulate the expression <strong>of</strong> ideas.<br />

<strong>The</strong> need to manage change, both that which is internal to the organisation <strong>and</strong> that which is<br />

happening externally in the social, economic <strong>and</strong> technological environment <strong>and</strong> which<br />

affects the organisational context, will require new management development activities<br />

(Winterton et al 2000 – see box). This is likely to include different kinds <strong>of</strong> courses, more<br />

experiential learning <strong>and</strong> more focus upon people management skills.<br />

Winterton et al (2000) in a wide-ranging literature review examined social,<br />

technological, economic <strong>and</strong> political change <strong>and</strong> future trends. <strong>The</strong>y recommend<br />

greater targeting <strong>of</strong> SMEs, the need for providers to <strong>of</strong>fer other kinds <strong>of</strong> learning<br />

beyond that which is qualificatory, in particular the use <strong>of</strong> experiential learning,<br />

greater focus on people management skills, <strong>and</strong> greater focus on managing change,<br />

developing vision, <strong>and</strong> increasing enterprise.<br />

<strong>The</strong>y conclude that more management development will be needed in order for<br />

managers to respond to changing times <strong>and</strong> suggest that a norm <strong>of</strong> 10 days per year<br />

rather than the present average <strong>of</strong> 2 or 3 is needed.<br />

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