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The Development of Management and Leadership Capability and its ...

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5.6.1 <strong>Management</strong> <strong>and</strong> leadership development which incorporates feedback<br />

<strong>Management</strong> <strong>and</strong> leadership development that includes feedback can lead to a number <strong>of</strong><br />

positive outcomes including improved capability. It might be expected that the use <strong>of</strong> 360degree<br />

feedback would improve the individual <strong>and</strong> organisational benef<strong>its</strong> <strong>of</strong> management<br />

training. This is because such an intervention has the potential for improving capability in at<br />

least three ways: increasing the accuracy <strong>of</strong> training needs diagnosis, deriving a more focused<br />

personal development plan <strong>and</strong> motivating the individual to address their development needs.<br />

• Multiple sources <strong>of</strong> feedback improve accuracy <strong>and</strong> relevance for the individual, who<br />

is then more likely to act upon the data provided by colleagues. In support <strong>of</strong> this, the<br />

improved validity <strong>of</strong> multi-rater over single-rater assessments has been established<br />

(Riggio <strong>and</strong> Cole, 1992; Furnham <strong>and</strong> Stringfellow, 1998) <strong>and</strong> 360 degree feedback<br />

has been shown to be predictive <strong>of</strong> improvement in future performance (McEvoy <strong>and</strong><br />

Beatty, 1989).<br />

• 360-degree feedback is primarily a diagnostic tool, <strong>and</strong> a condition <strong>of</strong> effectiveness is<br />

that relevant training <strong>and</strong>/or coaching which helps individuals increase their skills <strong>and</strong><br />

self-efficacy in the development areas highlighted follow it. Alimo-Metcalfe (1998)<br />

cites a study by Bass et al (1996) that found an improvement in managers who<br />

attended a leadership training programme after receiving 360-degree feedback, but<br />

only on those dimensions that the participants had selected to work on. <strong>The</strong>y conclude<br />

that effective learning transfer is highly dependent upon focused effort around<br />

personal improvement goals <strong>and</strong> plans. This finding is supported by a study by<br />

Hazucha et al (1993). <strong>The</strong>y found that those managers receiving less favourable<br />

feedback ratings investing more effort in development activity than those receiving<br />

more favourable feedback first time round, <strong>and</strong> skill increases as a result <strong>of</strong> 360<br />

degree feedback<br />

• A further condition, leading to improved capability, is the opportunity for participants<br />

to discuss their feedback with the individuals who provided it (Antonio, 1996). This<br />

enables the manager to uncover reasons behind the ratings given, underst<strong>and</strong><br />

discrepancies between self-ratings <strong>and</strong> that given by others <strong>and</strong> to discuss ways <strong>of</strong><br />

improving certain behaviours in the future.<br />

• Siefert et al (2001) suggest that repeated feedback is a condition which facilitates<br />

individual learning; this is because it keeps the target areas salient, it allows precise<br />

tracking <strong>of</strong> progress on certain behaviours <strong>and</strong> improves the raters’ underst<strong>and</strong>ing <strong>and</strong><br />

appreciation <strong>of</strong> the skills they are evaluating.<br />

• Fletcher <strong>and</strong> Baldry (1999) note that it is possible for greater rater-ratee agreement<br />

(congruence) to result from raters’ assessments remaining the same on separate<br />

occasions while self-ratings move from being more lenient <strong>and</strong> less congruent<br />

towards being less lenient <strong>and</strong> more congruent as a result <strong>of</strong> repeated feedback. In<br />

other words, a by-product <strong>of</strong> repeated 360-degree feedback on similar behaviours is<br />

to increase individuals’ self-awareness, bringing it more into line with the views <strong>of</strong><br />

their colleagues.<br />

• Managers who have more accurate self-assessments (i.e. see themselves as others see<br />

them) are more likely to be promoted (McCauley <strong>and</strong> Lombardo, 1990).<br />

• Walker <strong>and</strong> Smither (1999) studied 252 managers who received five annual iterations<br />

<strong>of</strong> an upward feedback programme. <strong>The</strong>ir capability improved more in years when<br />

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