THE fish friers REVIEW 10 Frying Tonight - Feeling peckish? By Andy Gray, Marketing and Promotion, Seafish Feeling hungry and looking for ideas for a quick tea this evening? Maybe a takeaway... maybe some lip-smackingly delicious and hunger-quelling fish and chips... but hold on, you've been picking up various media soundings re. fish and chips being fattening and perhaps not the best on the health front, and so are wondering what the real story actually is. Well, wonder no more and appreciate that tantalizing wafting aroma <strong>of</strong> salt and vinegar, savour the crunch <strong>of</strong> crisp batter encasing a piece <strong>of</strong> moist and delectable flaky fish accompanied by perfectly cooked chips with fluffy white interiors, and read on to learn the true story <strong>of</strong> fish and chips as they relate to diet and health. Regarded too <strong>of</strong>ten in media circles as being bad for your health, fish and chips is in fact a fantastic natural, nutritional meal which is good value for money and an excellent source <strong>of</strong> protein - far better than most other takeaway foods. A portion <strong>of</strong> fish and chips provides the body with carbohydrate, vitamins B6 and B12, vitamin C, iron, calcium, phosphorous, as well as the trace elements iodine, fluorine, zinc and some important dietary fibre. As is regularly stated in the world <strong>of</strong> food and diets, items <strong>of</strong> food on their own won't make you fat, but rather it is the amount <strong>of</strong> food that one eats, in relation to the energy that an individual expends, that influences weight and levels <strong>of</strong> obesity. So it is with fish and chips; if eaten in moderation and as part <strong>of</strong> a balanced diet, fish and chips is a wholesome, nutritious meal which contains less additives than other takeaways such as burgers and curries, and also contains a number <strong>of</strong> essential vitamins. <strong>Fish</strong> and chips is in fact a fantastic natural, nutritional meal. “ fish and chips is in fact a fantastic natural, nutritional meal British Nutrition Foundation statistics show that an average portion <strong>of</strong> fish and chips contains almost three times less fat (20.6%) than an equivalent portion <strong>of</strong> chicken tikka masala and pilau rice. <strong>Fish</strong> and chips is one <strong>of</strong> the least adulterated prepared foods that we can eat; wild caught fish, freshly harvested potatoes, some flour for batter, an oil for the cooking medium, and all cooked with care and attention, skill and expertise to produce a tasty and nutritious meal. Plain and simple... how many other takeaway foods can ever say that about themselves? <strong>Issue</strong> 5 <strong>Jul</strong>y <strong>2012</strong> The quick frying methods used today and the high quality oils used by most fish and chip shops, mean that very little oil, if any, gets into the actual fish. The total fat content <strong>of</strong> an average portion <strong>of</strong> fish and chips is estimated to be 48.2g. This compares favourably with a cheese and ham sandwich with mayonnaise which has 51.98g fat and a doner kebab in pitta bread with salad and chips, which has a total fat content <strong>of</strong> 57.74g. The calorie count <strong>of</strong> an average portion <strong>of</strong> fish & chips is in the region <strong>of</strong> 861 calories, and according to the British Nutrition Foundation, taking information from the UK Department <strong>of</strong> Health, estimated average requirements (EAR), for men and women is that men (aged between 19-50 years) can consume up to 2,550 calories on a daily basis, and women (aged between 19-50 years) can consume up 1,940 calories. Thus ensuring that if eaten as part <strong>of</strong> a balanced and controlled diet, you can continue to enjoy fish and chips as a regular mealtime option. Beyond mealtimes and nutritional values but still celebrating the wider world <strong>of</strong> fish and chips, the Seafish organised <strong>National</strong> <strong>Fish</strong> & Chip Awards celebrate their 25th anniversary this year. Originally established to reward individual shops and generate some publicity for the independent fish and chip takeaway sector, over recent years the competition has grown considerably in scale to encompass a vast array <strong>of</strong> business sectors involved in fish and chips. Current award categories range from Best Newcomer to Best Multiple Operator through to award categories rewarding excellence for marketing and innovation, and staff development and training. Renamed the <strong>National</strong> <strong>Fish</strong> and Chip Awards in 2010, this successful and ever-growing competition, while helping to raise standards and commending excellent operators, continues to provide an important platform for the creation <strong>of</strong> fantastic publicity for all things fish and chips; helping to keep that most iconic <strong>of</strong> British foods number one in the minds <strong>of</strong> the consumer. “ Feeling peckish now? Go on you know you want some this evening; fish and chips, salt and vinegar... and perhaps a side order <strong>of</strong> tasty mushy peas! Heaven on a plate... or in a takeaway box!
THE ART OF BATTER But it’s not just about how things look, it’s also about a great combination <strong>of</strong> ingredients. range <strong>of</strong> mixes from T. Quality will never let you down. We’ve spent time perfecting the art <strong>of</strong> creating what we think is the best batter mix in the market so that you keep coming back to us and your customers keep on returning to you. That’s how we’ve become the UK’s leading position we intend to maintain by giving you what you need to make great tasting food. T 0845 2 505 605 E customercare@tquality.co.uk www.tquality.co.uk
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