Jul 2012 - Issue 5 - National Federation of Fish Friers

THE fish friers REVIEW
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Jubilee and Olympic
Torch relay boost
business for chippies
Tarnbrook Chippy,
Morecambe
NFFF Executive Councillor John
Wild was involved in both
events, starting off with a street
party on Morecambe
promenade. With over 550
tables lined up along a 1.5m
stretch of seaside, the party was
believed to be the longest in the
country and a perfect opportunity to promote our National dish, which John
did at his stand, handing out fish and chip related merchandise.
Up next came the Olympic Torch relay, passing
through John’s home village of Bolton Le Sands
and despite the bad weather still brought out vast
crowds of people to celebrate the occasion.
Graveley’s, Whitby
The Whitby torch carrier, local swimming
instructor Mr Shane Hassall, called in with 20 of
his family for lunch. Everybody in the restaurant
got to hold the torch.
Issue 5 July 2012
Throughout June and July the Queen’s Diamond Jubilee celebrations and the Olympic Torch relay provided
two very good reasons to celebrate being British. A positive side effect of this has been an increase in trade
for the nation’s fish and chip shops. We heard from several shops who got involved:-
Customers at Peckish fish and chips in Camelford will be able to help change the
world from this week by eating... cod and chips. The renowned fish and chip shop
has received its Marine Stewardship Council certification and now, eco-friendly
customers can help to do their bit for sustainable fishing by choosing the new MSC
certified items on their menu.
Owner, Robert Peck explains: “Our customers are increasingly eco-savvy when it
comes to their fish and we wanted to make sure we could offer them the very best
fish with the very best eco-credentials - well into the future. Every one of the MSC
certified fish on our menu is provably sustainable and can be traced back all the way
to the boats that caught it.”
The new MSC choices on the menus are:
- MSC certified cod £3.95
- MSC certified child’s cod £2.75
- MSC certified cod bites £3.85
- MSC certified homemade fishcake £1.60
- MSC certified hake £3.50
Chamberlain’s,
Birmingham
At Chamberlain’s in
Birmingham, the takeaway and
restaurant were decked out in
Union Jacks and traditional red,
white and blue colours and a
street party was arranged,
featuring a few ‘Royal faces’
Her Majesty the Queen also
dropped in to meet Mike Pili
who presented them with their
recently achieved NFFF Fish
and Chip Quality Award.
And last but not least...
Executive councillor John
Penaluna pointed out a nice
little story regarding fish and chips being served at a Jubilee party which took
place at The British Embassy in The Hague. A quote taken from a story posted
on the Foreign & Commonwealth website read, “The guests were treated to
typical British food, including fish and chips.”
Sustainable fish to satisfy Peckish customers
Top fish, certified sustainable
The cod comes from the cold clear waters of the North East Atlantic and Barents
Sea and the hake is caught off the coast of South Africa in the nutrient rich currents
that well up from the Antarctic. Both fisheries have been independently certified
as sustainable under the Marine Stewardship Council’s Standard for sustainable
and well-managed fishing. Over the next few months, Robert plans to add MSC
certified haddock to the menus as well.
Helen Tiwari, UK Foodservice Manager for the MSC says: “I’m delighted that
Peckish fish and chips have managed to get MSC certified. This is fantastic news
for the Camelford residents and visitors who can now eat certified sustainable fish
and chips from their local fish shop. Every portion of MSC certified fish and chips
helps to build the case for fisheries around the world to work towards MSC
certification. Many of those fisheries will make changes as part of that work,
bringing benefits to the marine environment and helping to transform the global
seafood market to a sustainable basis. It’s amazing what you can do with a portion
of fish and chips!”