Volume 8–4 (Low Res).pdf - U&lc

60
WE LOVE A ERTISING
AS MUCH ASYOU DO.
Let us count the ways.
Working far into the night for the
9 o'clock meeting that the client forgets
to show up for.
Having the creative director
reject a campaign because the I Ching
sticks advised against it.
Hearing that the account guy
took a two-part storyboard to the client
and sold it as a :20 and :10. (All stories
are actually true.)
That's advertising and we under-
stand that. We are the Advertising
Typographers Association. The
ATA, for short.
And not only are our members
used to dealing with the "I've got to
have it now and make sure it looks
great" demands of the industry, but
they don't even mind.
Plus, all ATA members must
pass an exceptionally tough set of
standards that include typesetting
technology, quality of work and
business ethics.
So the next time you have an
incredibly tough type problem, call a
local ATA member and let him have
it. It will make you feel better.
ADVERTISING
TYPOGRAPHERS
ASSOCIATION
461 Eighth Avenue, New York, New York 10001.
Walter A. Dew, Jr., Executive Secretary.
ADVERTISING ATA MEMBERS: Atlanta, Georgia Action Graphics, Inc. Bloomfield, Connecticut New England Typographic Service, Inc. Boston, Massachusetts Berkeley Typographers, Inc.; Composing Room of
SPOKEN HEKt, New England; Typographic House, Inc. Cedar Rapids, Iowa Type 2, Inc. Chicago, Illinois J. M. Bundscho, Inc.; RyderTypes, Inc.; Total Typography, Inc. Cincinnati, Ohio Typo-Set, Inc. Cleveland,
Ohio Bohme & Blinkmann, Inc. Columbus, Ohio Dwight Yaeger Typographer Dallas, Texas Jaggars-Chiles-Stovall, Inc.; Southwestern Typographies, Inc.; Typography Plus, Inc. Dayton, Ohio Craftsman Type Incorporated
Detroit, Michigan The Thos. P Henry Company; Willens+Michigan Corp. Grand Rapids, Michigan Central Trade Plant of Grand Rapids Houston, Texas Typografiks, Inc. Indianapolis, Indiana Typoservice Corporation Los
Angeles, California Andresen Typographies; Typographic Service Co., Inc. Memphis,Tennessee Graphic Arts, Inc. Miami, Florida Wrightson Typesetting, Inc. Minneapolis, Minnesota Dahl & Curry, Inc.; Type House +Duragraph,
Inc. Newark, New Jersey Arrow Typographers, Inc. New Orleans, Louisiana Martin/Greater Film Graphics, Inc. New York, New York Advertising Agencies/Headliners; Royal Composing Room, Inc.; Tri-Arts Press, Inc.;
TypoGraphics Communications, Inc. Norwalk, Connecticut Norwalk Typographers, Inc. Philadelphia, Pennsylvania Armstrong, Inc.; Typographic Service, Inc. Phoenix, Arizona Momeau Typographers, Inc. Pittsburgh, Pennsylvania
Davis & Warde, Inc.; Headliners of Pittsburgh, Inc. Portland, Oregon Paul 0. Giesey/Adcrafters, Inc. Rochester, New York Rochester Mono/Headliners San Diego, California Central Typesetting, Inc. San Francisco, California
Headliners/Identicolor, Inc. Seattle, Washington The Type Gallery, Inc.; Thomas & Kennedy Typographers, Inc. St. Joseph, Michigan Type House, Inc. Kansas City, Missouri Westem Typesetting Company St. Louis, Missouri
Master Typographers, Inc. Syracuse, New York Dix Typesetting Co., Inc. Tampa, Florida Century Typographers Montreal, Canada McLean Brothers, Ltd. Toronto, Canada Cooper & Beatty, Ltd. Winnipeg, Canada B/W Type
Service, Ltd. Brisbane, Australia Savage & Co. Brussels, Belgium Graphiservice London, England Filmcomposition Gothenburg, Sweden Fototext/Typografen AB Stockholm, Sweden Typografen AB Frankfurt, West Germany
Layoutsetzerei Typo-Gartner GmbH Munich, West Germany Systemsatz GmbH Stuttgart, West Germany Layout-Setzerei Stulle GmbH