Brand value increases across categories

Welcome
So much has happened in the aftermath of the 2008 global
recession. We’ve witnessed the rise and complete adoption of
digital brands offering unparalleled reach and efficiencies;
we’ve watched green and sustainable brands become consumer
staples; and we have celebrated the return of the auto industry
while US bank brands have nearly all found their footing once
again. It may be a slow, rocky path we’re following—and not
every region is on equal standing—but we note a sense of
cautious optimism spreading to most corners of the globe.
And the world’s best brands are emerging stronger than ever.
We at Landor are proud to have helped many of these
leading organizations stay the course and rebound swiftly
through the strength of their brands. It is therefore with
great pleasure that we share the results of 2013’s BrandZ
Top 100 Brands report from WPP sister firm Millward
Brown Optimor. Now in its eighth year, their Top 100
Brands report is one of the world’s most comprehensive,
quantitatively researched brand valuation studies, and a
true bellwether for what’s driving successful brands today.
Along with our partners at Millward Brown, we’ve long
understood that strong brands weather tough economic
climates better and rebound faster than their weaker
challengers. This trend isn’t specific to any one market or
industry, either—we view it as a universal truth. For support,
we invite you to peruse the study that follows. From the
traditional mainstays to the unexpected upstarts, read their
stories and learn how all great brands share common strengths
and values that better connect them with their constituents
and power their success. What path is your brand on?
For more information, just give us a call.
Hayes Roth
Chief Marketing Officer
Landor
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