Brand value increases across categories

Part 5 | Resources
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Valuations & Analysis by
BrandZ Top 50 Most Valuable
Latin American Brands 2012
The report profiles the most valuable brands of Argentina,
Brazil, Chile, Colombia and Mexico and explores the socioeconomic
context for brand growth in the region. For the iPad
magazine search BrandZ on iTunes.
BrandZ Top 50 Most Valuable Chinese
Brands 2013
The report profiles Chinese brands, outlines major trends
driving brand growth and includes commentary on the
growing influence of Chinese brands at home and abroad. Go
to www.brandz.com/mobile.
Beyond Trust: Engaging Consumers in
the Post-Recession World
An Index based on BrandZ, TrustR measures the extent
to which consumers trust and are willing to recommend
individual brands. High TrustR correlates with bonding,
sales and brand value. Complete information is available
from WPP companies.
The Chinese Golden Weeks
in Fast Growth Cities
With research and case studies the report examines the
shopping attitudes and habits of China’s rising middle
class and explores opportunities for brands in many
categories. For the iPad magazine search goldenweeks
on iTunes.
Other reports Powered by BrandZ
ValueD: Balancing Desire
and Price for Brand Success
An index based on BrandZ, ValueD measures the gap
between the consumer’s desire for a brand and perception of
the brand’s price. It helps brands optimize sales, profit and
positioning. Complete information is available from
WPP companies.
The Chinese New Year in
Next Growth Cities
The report explores how Chinese families celebrate this
ancient festival and describes how the holiday unlocks yearround
opportunities for brands and retailers, especially in
China’s Lower Tier cities. For the iPad magazine search for
china-newyear on iTunes.
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