Brand value increases across categories
Brand value increases across categories
Brand value increases across categories
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Part 5 | Resources<br />
WPP Company Contributors<br />
These companies contributed knowledge, expertise and perspective to the report.<br />
WPP is the world’s largest<br />
communications services group<br />
with billings of $70.5 billion and<br />
revenues of $16.5 billion. Through<br />
its operating companies, the<br />
Group provides a comprehensive<br />
range of advertising and marketing<br />
services including advertising and<br />
media investment management;<br />
consumer insight; public relations<br />
and public affairs; branding and<br />
identity; healthcare communications;<br />
direct, digital, promotion and<br />
relationship marketing; and specialist<br />
communications. The company<br />
employs over 165,000 people<br />
(including associates) in over 3,000<br />
offices <strong>across</strong> 110 countries. WPP<br />
was named Holding Company of<br />
the Year at the 2012 Cannes Lions<br />
International Festival of Creativity for<br />
the second year running, since the<br />
award was initiated.<br />
For further information, please visit<br />
www.wpp.com.<br />
Added Value<br />
Added Value provides consultancy on brand<br />
development and marketing insight for iconic<br />
brands, both big and small, around the world.<br />
We help solve clients’ central marketing<br />
questions about market, brand, innovation<br />
and communications with a footprint that now<br />
extends <strong>across</strong> 21 locations in 13 countries.<br />
Added Value is part of Kantar, WPP’s<br />
consumer insight and consultancy division.<br />
www.added-<strong>value</strong>.com<br />
Bart Michels<br />
Global CEO<br />
b.michels@added-<strong>value</strong>.com<br />
The <strong>Brand</strong> Union<br />
The <strong>Brand</strong> Union is a global brand agency<br />
with over 500 people in 23 offices in 16<br />
countries. As the leaders’ choice for<br />
brand-related insight, advice and activation,<br />
The <strong>Brand</strong> Union delivers knowledge,<br />
inspiration and expertise from <strong>across</strong> the<br />
globe to build brands that thrive in the real<br />
world, using a balance of brand strategy,<br />
creativity and execution.<br />
www.thebrandunion.com<br />
Terry Tyrrell<br />
European Chairman<br />
terry.tyrrell@thebrandunion.com<br />
Designkitchen<br />
Designkitchen is a creative digital agency<br />
and part of Wunderman, a subsidiary of Y&R<br />
(WPP). Designkitchen offers services in digital<br />
strategy, content strategy and development,<br />
mobile web and app development, social<br />
campaign creation and management, website<br />
design and development, video production<br />
and motion graphics, digital out-of-home,<br />
SEO, and web analytics. Our clients span<br />
global leaders in consumer and business-tobusiness<br />
<strong>categories</strong>, including Motorola<br />
Solutions, HP, United Mileage Plus, General<br />
Electric, Burger King, Allstate and TD<br />
Ameritrade. Designkitchen is headquartered<br />
in Chicago, with offices in New York and<br />
San Francisco.<br />
www.designkitchen.com<br />
Danielle John<br />
VP, <strong>Brand</strong> Strategy<br />
danielle.john@designkitchen.com<br />
Digit<br />
Digit is a design company that has spent the<br />
last 15 years at the forefront of technology.<br />
All of our work is underpinned by our<br />
philosophy called Simple Human Interaction.<br />
It’s all about making technology invisible,<br />
and using it to enable people and brands to<br />
communicate better.<br />
www.digitlondon.com<br />
Laura Simon<br />
Managing Director<br />
laura.simon@digitlondon.com<br />
Fitch<br />
Founded in 1972, FITCH is a global design<br />
consultancy with 14 offices in 9 countries.<br />
The consumer is at the heart of everything<br />
we do, and everything we do is the product<br />
of bold thinking. An integrated offer of both<br />
2D graphic and 3D environmental design<br />
enables us to create a seamless expression<br />
of the brand at all touch points. Translating<br />
brand into consumer experience, FITCH has a<br />
strong expertise in retail design.<br />
www.fitch.com<br />
Gavin Clark<br />
Global Business Development Director<br />
gavin.clark@fitch.com<br />
G2 Worldwide<br />
G2 Worldwide is a global brand activation<br />
agency network that helps marketers<br />
Maximize <strong>Brand</strong> CommitmentSM. G2’s<br />
multifaceted service offering brings together<br />
direct marketing, data analytics, shopper<br />
marketing, experiential marketing, branding<br />
and design, promotional marketing,<br />
communications planning and digital/<br />
interactive marketing, to create innovative<br />
and compelling marketing programs for our<br />
clients. G2 utilizes unique and proprietary<br />
tools to gain insight into the consumer’s<br />
Purchase Decision JourneySM, from<br />
consideration to brand selection. The G2<br />
network operates 40 offices in 28 countries,<br />
and clients include Adobe, Aetna, Campbell<br />
Soup Company, The Coca-Cola Company,<br />
GlaxoSmithKline, Heineken, Kraft, Procter &<br />
Gamble, Vodafone and Volkswagen.<br />
www.g2.com/ww<br />
Richard J. Labot<br />
Global Director of Network Engagement<br />
rlabot@g2.com<br />
Grey<br />
Grey is the advertising network of Grey<br />
Group. Grey Group ranks among the largest<br />
global communications companies. Under the<br />
banner of “Famously Effective Since 1917,”<br />
the agency serves a blue-chip client roster of<br />
many of the world’s best known companies:<br />
P&G, GlaxoSmithKline, Diageo, Darden<br />
Restaurants, Pfizer, NFL, Boehringer<br />
Ingelheim, Marriott Hotels & Resorts and<br />
T.J. Maxx.<br />
WPP Company Contributors<br />
140 <strong>Brand</strong>Z Top 100 Most Valuable Global <strong>Brand</strong>s 2013 141<br />
www.grey.com<br />
Catherine Davis<br />
New Business and Marketing Manager<br />
Catherine.davis@greyeu.com<br />
Hill+Knowlton<br />
Strategies<br />
Hill+Knowlton Strategies is a leading global<br />
strategic communications consultancy,<br />
providing services to local and multinational<br />
clients worldwide. The firm is globally<br />
headquartered in New York City, with 90<br />
offices in 52 countries — including 13 offices<br />
in the US. Led by Global Chairman and CEO<br />
Jack Martin, Hill+Knowlton Strategies serves<br />
as a trusted advisor to clients, developing and<br />
executing communications campaigns and<br />
business strategies to manage the impact of<br />
the public on an organization’s reputation,<br />
brand and bottom line.<br />
www.hillandknowlton.com<br />
Jack Martin<br />
Global Chairman & CEO<br />
jack.martin@hkstrategies.com<br />
JWT<br />
JWT is the world’s best-known marketing<br />
communications brand. Headquartered in<br />
New York, JWT is a true global network with<br />
more than 200 offices in over 90 countries,<br />
employing nearly 10,000 marketing<br />
professionals. JWT consistently ranks<br />
among the top agency networks in the<br />
world and continues a dominant presence i<br />
n the industry by staying on the leading<br />
edge—from producing the first-ever TV<br />
commercial in 1939 to developing awardwinning<br />
branded content today. JWT<br />
embraces a WORLDMADE philosophy,<br />
making things inspired by the world through<br />
blending technological innovation with<br />
international imagination.<br />
www.jwt.com<br />
Lucy Barrett<br />
Head of Communications (UK and Europe)<br />
Lucy.Barrett@JWT.com
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