Brand value increases across categories
Brand value increases across categories
Brand value increases across categories
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Part 5 | Resources<br />
Kantar Retail<br />
Kantar Retail is the world’s leading<br />
shopper and retail insights and consulting<br />
business and is part of the Kantar Group<br />
of WPP. The company works with leading<br />
branded manufacturers and retailers to help<br />
them transform the purchase behavior of<br />
consumers, shoppers and retailers through<br />
the use of retail insights, consulting, analytics<br />
and organizational development services.<br />
Kantar Retail tracks and forecasts over 1,000<br />
retailers globally, has purchase data on over<br />
200 million shoppers and among its marketleading<br />
reports are the annual PoweRanking<br />
survey (USA and China), and Industry<br />
Shopper Study Across Retailers. Kantar<br />
Retail works with over 400 clients and has 20<br />
offices in 15 markets around the globe.<br />
www.kantarretail.com<br />
Wayne Levings<br />
CEO<br />
wayne.levings@kantarretail.com<br />
Kantar Worldpanel<br />
Kantar Worldpanel is the world leader in<br />
consumer knowledge and insights based<br />
on continuous consumer panels. Its High<br />
Definition Inspiration approach combines<br />
market monitoring, advanced analytics and<br />
tailored market research solutions. With over<br />
60 years’ experience, a team of 3,000, and<br />
services covering more than 50 countries<br />
Kantar Worldpanel’s expertise in shopper<br />
and consumer behavior has become the<br />
market currency for brand owners, retailers,<br />
market analysts and government<br />
organizations globally.<br />
www.kantarworldpanel.com<br />
Josep Montserrat<br />
Global CEO<br />
josep.montserrat@kantarworldpanel.com<br />
KBM Group<br />
KBM Group is the global leader in<br />
knowledge-based marketing solutions. Expert<br />
in both digital and traditional direct marketing,<br />
KBM Group helps companies manage,<br />
analyze and optimize marketing data to<br />
engage more effectively with their customers<br />
and prospects. KBM Group’s integrated,<br />
world-class solutions include strategic<br />
consulting, digital services, database<br />
services, analytics, marketing management,<br />
creative, agency services, response services,<br />
data and marketing outsourcing.<br />
www.kbmg.com<br />
Gary Laben<br />
CEO<br />
gary.laben@kbmg.com<br />
Lambie-Nairn<br />
With over 30 years experience, Lambie-Nairn<br />
is an international branding agency based<br />
in London with eight additional offices in<br />
Europe, the Middle East and Latin America.<br />
Lambie-Nairn has specialist knowledge in<br />
media, entertainment, sports and technology.<br />
Famous for the iconic Channel 4 logo,<br />
Lambie-Nairn’s more recent work is equally<br />
renowned and includes BBC News, the<br />
creation of the O2 brand and Qatar’s winning<br />
bid for the 2022 FIFA World Cup. If awards<br />
are a barometer of success, Lambie-Nairn<br />
has a lot to smile about.<br />
www.lambie-nairn.com<br />
Lisa Hill<br />
Managing Director London<br />
l.hill@lambie-nairn.com<br />
Landor Associates<br />
Landor Associates is one of the world’s<br />
leading strategic brand consulting and design<br />
firms. Founded by Walter Landor in 1941,<br />
Landor pioneered many of the research,<br />
design, and consulting methods that are now<br />
standard in the branding industry. Partnering<br />
with clients, Landor drives business<br />
transformation and performance by creating<br />
brands that are more innovative, progressive,<br />
and dynamic than their competitors. Landor’s<br />
holistic approach to branding is a balance<br />
of rigorous, business-driven thinking and<br />
exceptional creativity.<br />
www.landor.com<br />
Mary Zalla<br />
CEO<br />
mary.zalla@landor.com<br />
MEC<br />
MEC help clients explore what’s possible,<br />
inspiring and guiding them to the optimum<br />
solution for their brands. Then they exploit<br />
it, delivering maximum <strong>value</strong> to them. MEC<br />
services include: Media planning and buying,<br />
digital media, mobile, search, performance<br />
marketing, social media, analytics and Insight,<br />
sport, entertainment and cause, multicultural,<br />
content, retail and integrated planning. MEC’s<br />
4,500 highly talented and motivated people<br />
work with domestic and international clients<br />
in 84 countries. The agency is a founding<br />
partner of GroupM.<br />
www.mecglobal.com<br />
Stephan Bruneau<br />
Global Director, Analytics & Insight<br />
stephan.bruneau@mecglobal.com<br />
MediaCom<br />
MediaCom is a world leading media<br />
communications specialist, with billings<br />
exceeding $28 billion, employing 4,600<br />
people <strong>across</strong> 89 countries. The company’s<br />
strategy is driven by its “People first, better<br />
results” philosophy, which places people<br />
– consumers, clients and employees – at<br />
its core to build brand connections that<br />
maximize client growth. Our industry-leading<br />
divisions include MediaCom Interaction,<br />
MediaCom Response, MediaCom Beyond<br />
Advertising, MediaCom Sport and<br />
MediaCom Business Science.<br />
www.mediacom.com<br />
Rachada Tepsatra<br />
Global Marketing Director<br />
Rachada.Tepsatra@mediacom.com<br />
Millward Brown<br />
Millward Brown is a leading global research<br />
agency specializing in effective advertising,<br />
strategic communication, media and brand<br />
equity research. Millward Brown helps<br />
clients grow great brands through a set of<br />
comprehensive research-based qualitative<br />
and quantitative solutions. Specialist<br />
practices include Dynamic Logic (global<br />
leader in measuring digital marketing<br />
effectiveness), a network of media experts<br />
(measuring mass media effectiveness),<br />
Firefly Millward Brown (our global qualitative<br />
network), a neuroscience practice (using<br />
neuroscience to optimize the <strong>value</strong> of<br />
traditional research techniques) and Millward<br />
Brown Optimor (focused on supporting<br />
clients to maximize return on brand and<br />
marketing investments). Millward Brown is<br />
part of Kantar, the insights, information and<br />
consultancy division of WPP.<br />
www.millwardbrown.com<br />
Eileen Campbell<br />
Global CEO<br />
eileen.campbell@millwardbrown.com<br />
Millward Brown<br />
Optimor<br />
Millward Brown Optimor is the brand and<br />
business consultancy of Millward Brown,<br />
dedicated to igniting business growth through<br />
transformative brand and market strategies.<br />
Millward Brown Optimor provides strategic<br />
corporate and brand consulting, rooting its<br />
approach in consumer research, stakeholder<br />
understanding and financial analysis.<br />
www.millwardbrown.com/mboptimor<br />
Nick Cooper<br />
Managing Director<br />
nick.cooper@millwardbrown.com<br />
Mindshare<br />
Mindshare is a global media agency network<br />
with billings in excess of $29.2 billion (source:<br />
RECMA). The network consists of 113 offices<br />
in 82 countries throughout North America,<br />
Latin America, Europe, Middle East, and Asia<br />
Pacific, each dedicated to forging competitive<br />
marketing advantage for businesses and their<br />
brands. Mindshare is part of GroupM, which<br />
oversees the media investment management<br />
sector for WPP.<br />
www.mindshareworld.com<br />
Greg Brooks<br />
Global Marketing Director<br />
greg.brooks@mindshareworld.com<br />
WPP Company Contributors<br />
Ogilvy & Mather<br />
Ogilvy & Mather is one of the largest<br />
marketing communications companies<br />
in the world comprised of industry<br />
leading units in all of the following<br />
disciplines: advertising; public relations<br />
and public affairs; branding and identity;<br />
shopper and retail marketing; healthcare<br />
communications; direct, digital, promotion<br />
and relationship marketing; consulting,<br />
research and analytics capabilities; branded<br />
content and entertainment; and specialist<br />
communications. O&M services Fortune<br />
Global 500 companies as well as local<br />
businesses through its network of more than<br />
450 offices in 120 countries.<br />
www.ogilvy.com<br />
Miles Young<br />
Global CEO<br />
miles.young@ogivly.com<br />
Possible<br />
POSSIBLE is a digital agency focused on<br />
creating great work that delivers measurable<br />
business results. The agency specializes in<br />
award-winning creative, technology, ideas<br />
and insights, performance marketing and<br />
interactive touch. On paper, POSSIBLE is 27<br />
offices in 13 countries around the globe. In<br />
action, POSSIBLE is 1200+ people united by<br />
a drive to create compelling work. Clients<br />
include Barclays, Comcast, The Bill & Melinda<br />
Gates Foundation, Procter & Gamble,<br />
Microsoft, Mazda and Starwood Hotels and<br />
Resorts Worldwide. POSSIBLE is part of<br />
WPP Digital.<br />
www.possible.com<br />
Shane Atchison<br />
Global CEO<br />
shane.atchison@possible.com<br />
142 <strong>Brand</strong>Z Top 100 Most Valuable Global <strong>Brand</strong>s 2013 143
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