Staff Report - City of Alexandria

Per Capita Spending
Per capita spending is the projection of revenues that will be generated from annual attendance.
The formula reflects the category for admission, the rate of each category, and the percentage of
attendance that might be expected from that category. Attendance projections reflect the number
of people who will attend the facility during the course of operations.
PER CAPITA - Indoor PER CAPITA - Outdoor
FEE STRUCTURE
Category Rate
Percent of
Visits
FEE STRUCTURE
Per Visit
Unit Category Rate
Percent of
Visits
Per Visit
Unit
Residents Residents
Adult (18 & Older) 6.50 17% 1.11
Adult (18 & Older) 6.50 27% 1.76
Children (3-17) 4.50 12% 0.54
Children (3-17) 4.50 21% 0.95
Free 0 2% -
Free 0 2% -
Non-Resident Non-Resident
Adult 8.50
9% 0.77
Adult 8.50
Child 6.50
6% 0.39
Child 6.50
Annual Pass Season Pass
Resident Resident
Individual 150.00 21% 0.70
Individual 50.00
Family 450.00 25% 0.94
Family 140.00
Non-Resident Non-Resident
Individual 250.00
8% 0.80
Individual 75.00
Subtotal / Average 100% 5.24
3% 0.26
7% 0.46
18% 0.60
13% 0.40
9% 0.45
Subtotal / Average 100% 4.86
Food / Merchandise $ 0.05
Food / Merchandise $ 0.05
Total Per Capita $5.29 Total Per Capita $4.91
Source: Counsilman-Hunsaker Source: Counsilman-Hunsaker
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