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Voices for Change: the Consumer Right to Representation

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World <strong>Consumer</strong> <strong>Right</strong>s Day 2002: <strong>Voices</strong> <strong>for</strong> <strong>Change</strong><br />

only <strong>the</strong> loud protesting groups, but also <strong>the</strong><br />

quieter lobbying groups – in addition <strong>to</strong> <strong>the</strong><br />

global institutions that have now opened doors<br />

<strong>to</strong> hold dialogues with <strong>the</strong>m.<br />

The question of accountability is a far-reaching<br />

one. We must ask it of governments and of<br />

corporations. And we must demand it of<br />

ourselves, as members of civil society and as<br />

consumer representatives.<br />

• It seems simple <strong>to</strong> state that governments<br />

and <strong>the</strong>ir agencies are accountable <strong>to</strong> <strong>the</strong><br />

public because <strong>the</strong>ir citizens vote. But real<br />

accountability requires that <strong>the</strong>se officials<br />

work in <strong>the</strong> best interests of <strong>the</strong>ir citizens.<br />

Can <strong>the</strong>y be called accountable when <strong>the</strong>y<br />

agree <strong>to</strong> a system that puts <strong>the</strong> profits of<br />

trade ahead of concerns <strong>for</strong> health, <strong>the</strong><br />

environment, consumer protections, or<br />

labour conditions? Can governments be<br />

called accountable when <strong>the</strong>y agree <strong>to</strong> <strong>the</strong><br />

onerous and in<strong>to</strong>lerable conditions imposed<br />

on consumers in developing countries by<br />

structural adjustments by <strong>the</strong> lending<br />

institutions?<br />

• The biggest promoters of <strong>the</strong> global<br />

trading system as it exists <strong>to</strong>day are <strong>the</strong><br />

corporations that benefit from it financially.<br />

To whom are <strong>the</strong>y accountable? They should<br />

be accountable <strong>to</strong> <strong>the</strong> broad interests of<br />

consumers, of citizens, of communities. But<br />

<strong>the</strong>y believe <strong>the</strong>y are accountable only <strong>to</strong><br />

<strong>the</strong>ir shareholders and <strong>to</strong> <strong>the</strong>ir bot<strong>to</strong>m line.<br />

They believe <strong>the</strong>y exist only in order <strong>to</strong> make<br />

profits. Most corporations, left <strong>to</strong> <strong>the</strong>mselves,<br />

would not worry about pollution or global<br />

warming or labelling of genetically modified<br />

foods. Or about hunger or health care. Mil<strong>to</strong>n<br />

Friedman has <strong>to</strong>ld <strong>the</strong> world that it would be<br />

wrong <strong>for</strong> corporations <strong>to</strong> consider anything<br />

but profits, and that’s a well-held belief<br />

by business.<br />

• Should civil society organisations be held<br />

accountable in some way? Yes, if <strong>the</strong>y are<br />

per<strong>for</strong>ming services <strong>for</strong> a discreet<br />

constituency. A relief organisation, <strong>for</strong><br />

example, is accountable <strong>for</strong> <strong>the</strong> funds it<br />

receives and disburses. For an educational<br />

or medical institution, consumers want a<br />

certification system and structure that<br />

enables us <strong>to</strong> view <strong>the</strong> outcomes. If <strong>the</strong><br />

organisation wants special status, at <strong>the</strong> UN,<br />

<strong>for</strong> example, some system of establishing<br />

credentials is reasonable. How are consumer<br />

groups accountable? We are accountable <strong>to</strong><br />

<strong>the</strong> consumer movement and <strong>to</strong> each o<strong>the</strong>r,<br />

<strong>to</strong> protect and promote our causes, our<br />

integrity, and our persuasiveness. We are<br />

accountable <strong>to</strong> our subscibers and members,<br />

but how can we increase our accountability<br />

<strong>to</strong> individual consumers?<br />

When civil society organisations express <strong>the</strong>ir<br />

views – whe<strong>the</strong>r in <strong>the</strong> streets or more quietly<br />

within <strong>the</strong> halls of power – <strong>the</strong>y are showing<br />

accountability <strong>to</strong> <strong>the</strong> process of democratic<br />

decision-making. There can be no political<br />

democracy without <strong>the</strong> participation of civil<br />

society. They make a significant contribution <strong>to</strong><br />

defining, protecting and advancing <strong>the</strong><br />

essential values of a democratic, humanistic<br />

society and <strong>the</strong> essential rights of <strong>the</strong> world’s<br />

citizens. Citizen action has advanced <strong>the</strong> grand<br />

march <strong>to</strong>ward political democracy, <strong>to</strong>ward<br />

liberty and <strong>to</strong>ward equality in <strong>the</strong> 18th, 19th,<br />

and 20th centuries. If an activist civil society<br />

didn’t exist, governments would serve only<br />

business, and political democracy would<br />

waste away or be destroyed be<strong>for</strong>e our eyes.<br />

Recently, we saw <strong>the</strong> dramatic contributions<br />

civil society organisations made in <strong>the</strong> fight <strong>to</strong><br />

secure access <strong>to</strong> drugs <strong>for</strong> AIDS victims in<br />

South Africa. Civil society groups were pitted<br />

against <strong>the</strong> power of <strong>the</strong> global pharmaceutical<br />

companies, power that can be even greater<br />

than <strong>the</strong> governments of some developing<br />

countries. But citizen organisations, using <strong>the</strong>ir<br />

expertise, Internet networking and public<br />

in<strong>for</strong>mation skills, and <strong>the</strong>ir implacable<br />

dedication <strong>to</strong> <strong>the</strong> public interest, prevailed in<br />

remarkable ways. When <strong>the</strong> 39 pharmaceutical<br />

companies withdrew <strong>the</strong>ir infamous lawsuit<br />

against <strong>the</strong> government of South Africa<br />

relating <strong>to</strong> AIDS drugs, it was widely heralded<br />

as a vic<strong>to</strong>ry <strong>for</strong> world public opinion. That<br />

vic<strong>to</strong>ry was <strong>the</strong> result of activism by civil<br />

society organisations in <strong>the</strong> <strong>for</strong>efront of <strong>the</strong><br />

fight <strong>for</strong> public health.<br />

<strong>Consumer</strong>s International <strong>to</strong>day is wellpositioned<br />

<strong>to</strong> build on <strong>the</strong> new strengths of<br />

civil society. We have spoken <strong>for</strong>cefully and<br />

15

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