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F U n c t i o n A l F i l M S & S U r F A c e S P r o J e c t H o U S e<br />

transferability as a Measure of<br />

the Functional Films & Surfaces Project House, evonik’s seventh project house, has successfully<br />

concluded its work under the direction of the strategic research unit creavis technologies &<br />

innovation. Four key factors were vital to its success: consistent project management, the right<br />

combination of internal and external expertise, openness—even to uncomfortable truths—and<br />

the right team of motivated people.<br />

In the beginning, there were 100 project ideas at various<br />

stages of development and thought, the fruit of countless<br />

discussions within <strong>Evonik</strong>‘s Chemicals Business Area.<br />

Dr. Jochen Ackermann, head of the newly-established<br />

Func tional Films & Surfaces Project House, introduced the<br />

idea of the project house to the Group—the heads of the<br />

business units and business lines, and to the heads of R&D—<br />

over a six-month period. The project house was officially<br />

launched on January 1, 2007, which meant it would con clude<br />

on De cem ber 31, 2009—the usual three-year run for a project<br />

house as an element of the strategic research and development<br />

unit Creavis Technologies & Innovation in the <strong>Evonik</strong><br />

Group. “This approach allows us to open up new markets,<br />

material and system competencies, product innovations, and<br />

technol ogies that the business units would have difficulty<br />

working into their day-to-day activities,” says Dr. Harald<br />

Schmidt, head of Creavis.<br />

In late 2006, it was time to evaluate the 100 project ideas:<br />

What did the market look like? What competencies could<br />

be built within the Group in the relatively short three-year<br />

time period? Which employees in the business units were<br />

available? To what extent were there patent problems or<br />

technological hurdles? And who were the potential development<br />

partners outside the Group? In the meeting of the<br />

steering committee, which comprises representatives of top<br />

management—executives, managing directors of <strong>Evonik</strong><br />

Degussa GmbH, as well as the heads of the business units,<br />

business lines, and Creavis—the decision was made to tackle<br />

eleven specific projects.<br />

The steering committee also defined the concept, costs,<br />

resources and objectives. “Each project was to furnish a system-level<br />

demonstrator—not just a laboratory prototype but<br />

a production sample, if possible, that had been used and<br />

test ed in the final application,” says Ackermann. “Also, each<br />

12 elements32 evonik science newsletter

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