Download - Evonik Industries
Download - Evonik Industries
Download - Evonik Industries
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
On the way to the market<br />
cipating business lines, while the other two will conclude<br />
by the middle of this year. The individual business<br />
units now have the task of taking the technical<br />
development results to market readiness.<br />
As different and multi-faceted as the projects are,<br />
they are quite similar in their strategic objectives:<br />
They contribute to energy and resource efficiency<br />
and advance the development of more sustainable<br />
products and processes for <strong>Evonik</strong> and its partners<br />
and customers. At the same time, the innovations increase<br />
the competitiveness of the company by opening<br />
up forward-looking markets, and by strengthening<br />
customer loyalty through practical solutions with<br />
high added value.<br />
The results of these projects are important not<br />
least because the Project House Systems Integration<br />
was planned and prepared in the midst of the economic<br />
crisis. But instead of slowing down work on<br />
the projects, it proved to be a challenge and opportunity<br />
for everyone involved. The Group’s decision<br />
to invest in interdisciplinary and demanding research,<br />
even in economically challenging times, turned out<br />
to be the right strategy. Planning the project house<br />
based on the prevailing economic conditions did<br />
nothing to detract from its success. 777<br />
PRoJeCt HoUse sYsteMs InteGRAtIon<br />
with vP MAGSILICA®, adhesives and plastics can be inductively<br />
heated to accelerate the crosslinking reaction. the Bonding<br />
on Demand project investigated the best way to coordinate the<br />
product and processing technology to achieve optimal results<br />
dr. Michael olbrich is the head of the Project House<br />
Systems Integration. After studying chemistry at the<br />
Albert Ludwig University in Freiburg and receiving<br />
his PhD from the Institute for Macromolecular<br />
Chemistry there, he started his career in 1995 in the<br />
construction chemicals industry at the Polymer<br />
Institute Dr. R. Stenner GmbH, as an assistant to the<br />
CEO. In 1999, he was hired to be head of molded foam<br />
application technology at PolymerLatex GmbH & Co.<br />
KG. In 2001, he took a job with <strong>Evonik</strong> Röhm GmbH<br />
in the Binders and Additives Business Line. His last<br />
job there was head of global sales for the Road Mar king<br />
and Casting Resins business segment. Since 2008,<br />
he has been working on the preliminary feasi bility<br />
study for the Project House Systems Integration at<br />
Creavis.<br />
+49 6181 59-4976, michael.olbrich@evonik.com<br />
17<br />
elements39 Issue 2|2012