17.07.2013 Views

Download - Evonik Industries

Download - Evonik Industries

Download - Evonik Industries

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

On the way to the market<br />

cipating business lines, while the other two will conclude<br />

by the middle of this year. The individual business<br />

units now have the task of taking the technical<br />

development results to market readiness.<br />

As different and multi-faceted as the projects are,<br />

they are quite similar in their strategic objectives:<br />

They contribute to energy and resource efficiency<br />

and advance the development of more sustainable<br />

products and processes for <strong>Evonik</strong> and its partners<br />

and customers. At the same time, the innovations increase<br />

the competitiveness of the company by opening<br />

up forward-looking markets, and by strengthening<br />

customer loyalty through practical solutions with<br />

high added value.<br />

The results of these projects are important not<br />

least because the Project House Systems Integration<br />

was planned and prepared in the midst of the economic<br />

crisis. But instead of slowing down work on<br />

the projects, it proved to be a challenge and opportunity<br />

for everyone involved. The Group’s decision<br />

to invest in interdisciplinary and demanding research,<br />

even in economically challenging times, turned out<br />

to be the right strategy. Planning the project house<br />

based on the prevailing economic conditions did<br />

nothing to detract from its success. 777<br />

PRoJeCt HoUse sYsteMs InteGRAtIon<br />

with vP MAGSILICA®, adhesives and plastics can be inductively<br />

heated to accelerate the crosslinking reaction. the Bonding<br />

on Demand project investigated the best way to coordinate the<br />

product and processing technology to achieve optimal results<br />

dr. Michael olbrich is the head of the Project House<br />

Systems Integration. After studying chemistry at the<br />

Albert Ludwig University in Freiburg and receiving<br />

his PhD from the Institute for Macromolecular<br />

Chemistry there, he started his career in 1995 in the<br />

construction chemicals industry at the Polymer<br />

Institute Dr. R. Stenner GmbH, as an assistant to the<br />

CEO. In 1999, he was hired to be head of molded foam<br />

application technology at PolymerLatex GmbH & Co.<br />

KG. In 2001, he took a job with <strong>Evonik</strong> Röhm GmbH<br />

in the Binders and Additives Business Line. His last<br />

job there was head of global sales for the Road Mar king<br />

and Casting Resins business segment. Since 2008,<br />

he has been working on the preliminary feasi bility<br />

study for the Project House Systems Integration at<br />

Creavis.<br />

+49 6181 59-4976, michael.olbrich@evonik.com<br />

17<br />

elements39 Issue 2|2012

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!