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sStrange Fruit<br />

You might think you recognize this composite from<br />

the cover of the 2005 bestseller Freakonomics, but<br />

it’s not quite the same. Bowen isn’t sure how such<br />

a similar image ended up on the book’s cover, since<br />

he executed this composite for a series of clients<br />

back in 2002. The apple and orange were fi rst shot<br />

separately by photographer Steve Bronstein on a<br />

dark background, before Bowen decided the whole<br />

thing looked better on white. Master that he is, he<br />

switched out the background in Photoshop without<br />

having to go back to the photographer for a reshoot.<br />

Bowen tells us how he made his version:<br />

Perfecting the stem<br />

Since the apple’s stem<br />

was a little roughedup<br />

and imperfect,<br />

32 WWW.POPPHOTO.COM POP PHOTO MAY 2009<br />

it drew too much attention to itself. That was easily<br />

fi xed with the Clone Stamp. But more importantly,<br />

because the stem was originally photographed against<br />

a dark background, it didn’t separate well—it sort of<br />

dissolved into blackness. To fi x it, I created a highlight<br />

on the left side of the stem to match the position and<br />

character of the real highlight on the left side of the<br />

apple. I used eight separate layers to do it. I gradually<br />

created the effect from areas cloned in from the<br />

actual apple highlight. On a few of these layers, I set<br />

the Blend mode to Vivid Light or to Linear Dodge to<br />

punch up the brightening effect. Normally I would have<br />

used Screen to do this, but in this case it created an<br />

unfortunate colorizing side effect.<br />

Adding refl ections<br />

Compositing doesn’t just stop with the object<br />

itself. If there is a refl ection, I have to address<br />

that, as well. Because there was an orange refl ection<br />

included in the source photography, I was lucky<br />

enough to be able to bring that in. I made a rough<br />

selection of the refl ection in the original fi le and<br />

dragged it in, then added a layer mask to make<br />

the refl ection fi t. I probably could have created<br />

a successful illusion by using the orange<br />

and fl ipping it vertically, but since I had<br />

the actual refl ection, I worked with that.<br />

What’s really nice: It catches highlights<br />

differently from the actual orange,<br />

adding an extra element of realism.<br />

CONTINUED ON PAGE 34

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