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TONY CORDOZA WHY IT WON 24.5MP full-frame sensor for super res Excellent image quality at ISO 50–3200 Incredibly sensitive, tracking autofocus Blazingly fast AF in low light Tech trickling down to less-pricey models 60 POPULAR PHOTOGRAPHY JANUARY 2010 www.storemags.com & www.fantamag.com
THE CAMERA THAT BEST REFINED OR REDEFINED PHOTOGRAPHY IN 2009 By the Editors IN THE END, it came down to a hypothetical question. We asked ourselves, If we were stuck on a desert island with only one camera— the Canon EOS 7D, Nikon D3x, or Olympus E-P1—which would it be? That settled it: Only the Nikon D3x could be Popular Photography’s Camera of the Year, the model that best refi ned or redefi ned photography in 2009. (For more on the other fi nalists, see the sidebar on page 120.) Mind you, our imaginary desert island has an Formula One race track, an active soccer club, colorful and swift-moving wildlife, vast panoramic landscapes, photogenic residents, and, of course, a fully equipped pro photo studio. Because that’s the point of the D3x—name a photographic task, and this camera can do it. Certainly its league-leading imaging appeals most strongly to studio shooters, portraitists, and landscape photographers, but it can handle high-speed assignments, too. While its It may be designed (and priced) for pros, but this smart, tough DSLR offers something for every shooter: fast AF, intuitive metering, and amazing resolution and image quality. 5-frames-per-second burst rate is surpassed by many a rig today (including Nikon’s own 9-fps D3s), its tracking autofocus is so fast and smart that you’re likely to get a higher percentage of keepers. And those keepers will be of great quality, as the D3x scored Excellent overall image quality in our Pop Photo Lab tests, including awesome resolution of 3180 lines. Put simply, the D3x redefi nes the concept of the fl agship model. As Senior Editor Peter Kolonia said when the editors met to debate our options, “This is a camera that is, in fact, revolu- www.storemags.com & www.fantamag.com tionary—it’s a medium-format camera in a 35mm DSLR body.” Complaints we have a few. Lack of a self-cleaning sensor is an odd omission. At more than 3 pounds, without a lens, the D3x is made for a tripod, not a neckstrap. ISO goes only to 6400, while many cameras now bust that barrier. The biggest criticism of the D3x is economic: For $7,600 (street, body only) this camera had better be great. But note that much of the D3x’s technology, such as the metering and autofocus systems, has already migrated to lower- POPPHOTO.COM POPULAR PHOTOGRAPHY 61
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photo - Ken Gilbert

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