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http://legacy.library.ucsf.edu/tid/gln71b00/pdf
mbarking on the first lap of an exciting course .
d is e
0,690 raca rekindles its love affair with performance, Renault/Jeep Sport
. tin are that total vehicle performance has replaced the 'brute power
n .u ,ell N t, . A car must go fast - but in the most efficient, mos t
. concept
01+ most economical and safest manner . The ultra-competitive arena of
1ple purse offers one of the purest tests for evaluating these criteria . The
tog ra`c versus the competition is immediate and for all to see .
flin8 is why Renault/Jeep Sport's philosophy may be summed up as
i~{nd tha t
lovs' programs will be rooted in production-based technology us-
1 0
" id the race course as a proving ground for Renault and jeep vehicles .
,n6 the success achieved will be promoted to build awareness and establish
- and jee
yria Q mimes of Renault atnd jeep vehicles care equal to anyone s~ the in
tire company will share p Went in the experience of competition a s
the en ns learned by Renault/Jeep Sport form a pool of technology available
of AMC and will
,WU B ss ocompetition programs t an d in so thet
c ompanysohuman
wil
t the
l re,
~amandnaly accelerated pace which isncompe t competition today .
reed a
3392470 Public Relations Contact:
~p~ Bobby Batso n
.RII
K® Helme Tobacco Company
~`~ RACING ~ SERIES Rt . 2. Box 342- B
Mayes Road
FISH RSR RS"
Huntsville, NC 28078
(7041 875-274 5
The Helene Tobacco Company of New York . manufacturers of a wide
e of smokeless tobacco products, has deservingly earned the reputatio n
mang
as the nation's fastest growing smokeless tobacco company .
The American Speed Association I ASA I of Pendleton , Ind ., at the same
time has been labelled as the country's most rapidly expanding stock car
racing sanctioning body .
So, a sponsorship agreement between the two growing organizations was a
natural .
As a result, of th Creek, a moist owintergreeASA
was selected in.
1983
birth f
n the Creek Series
is the sponsor of he ASA. givin g
the Silver Creek banner will again fly with the ASA during 1984 .
"Our sponsorship of the ASA with Silver Creek has been extremely rewarding,"
said J
. Thomas Ryan, Senior Vice President of the Helene Tobacco
Company
. "We have seen a tremendous increase in sales and brand recognition
as a result of our sponsorship of ASA.
53