Pdf - Legacy Tobacco Documents Library

http://legacy.library.ucsf.edu/tid/gln71b00/pdf
We have been very impressed with the growth of the ASA th
e
competition and drivers and the manner in which the orgatnzaoo~ ards
said Rvan .Our main effort is to help the ASA continue its growq Aw s, .
our Silver Creek sponsorship. h t6' Saude n the An
In addition to the series sponsorship . Silver Creek also partictpat xyo'W Cu5
advertising and promotions of each race on the 20-event schedule, 11 reud'O
In 1983 . the ASA Silver Creek Series topped the $1 million figure teart ;s '
money paid its competitors . A record s 1 .22 million has already be,, °t{ skiing
for the 1984 season. offic,a l
The Helme Tobacco Company is also involved in other special ev or Uti„
addition to the ASA . Chattanooga Chew . a loose leaf chewing tobacc0O't uay
; Co
sponsor of David Pearson on the NASCAR Grand National circus a) ea
r
tanooga Chew is also the sponsor of tarry Pearson, David's oldest son i tot
h in a eir
NASCAR Late Model Sportsman division
. of r .:
Silver Creek and Gold River is the major sponsor of the annual Vat, tail
Cutting Horse Championships held each year in Houston . Texas. an"nion, a
The Helme Tobacco Company's line of smokeless tobacco produoa ,II Carr :
clude Chattanooga Chew, Mail Pouch . Mail Pouch Country Blend and sane
Jack in the loose leaf category; and Gold River . Silver Creek and Redw all pro Jc
. \ t the moist snuff category
" on u
the
nw ;iaa n
3392471
Public Relations Contaq borough
Jay Wells vte ;;m!z
U .S. Tobacco Sales Prom, rent colt r
Operation riding c `
P.O. Box 569 Bawd
Denver. NC 28037 wines . D '
(7041 483-9345 addition '
A diversified consumer products company, U .S. Tobacco sponsors a w Illinois i
a
and varied range of sports events and activities to promote its leading rill Washtnuz'
smokeless tobacco products
s
. Copenhagen and Skoal, and Skoal Bandits
dividual portion paks of wintergreen-flavored tobacco .
Among the sports receiving support nationally from U .S. Tobacco areas
racing, skiing, rodeo, horse shows, and soccer . In addition, other spar, :s
events are sponsored on a local and regional level .
U .S . Tobacco's involvement in automobile racing got off to an exa m
start in 1981 . and continues this year with the sponsorship of five stock a 4 1
on NASCAR circuits . including the Skoal Bandit entry owned by Bc SPA'e
Reynolds and Hal Needham . Teo Fabi . driving the Skoal Bandit Indy Cars foltowir
the CART series, finished the year as runner-up to the title and won n, 21st Cer
Vandervell rookie of the year award. Rivier a
A number of college scholarship programs are features of U .S. Tobacco, Carotin,
sports promotions . The annual f 135 .000 Copenhagen/Skoal College Rode The P
54