The Arrow - Ofcom Licensing
The Arrow - Ofcom Licensing
The Arrow - Ofcom Licensing
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Localised Commercial Services<br />
Three small-scale commercial stations serve specific parts of the Greater Manchester<br />
area: Imagine FM (Stockport), Revolution FM (Oldham) and Tower FM (Bolton & Bury).<br />
<strong>The</strong>se stations apply similar format principles, common to most stations of this kind<br />
around the country, though naturally with differences to reflect local opportunities and<br />
sensibilities:<br />
• Local focus, with a high level of locally-produced output:<br />
• Broad appeal across local adult groups, notably the 30-year band aged 25-54;<br />
• A wide music mix, including both current and recent hits with tracks from the last<br />
three to four decades.<br />
<strong>The</strong>se are small stations, whose distinctive purpose is to serve a broad range of listeners<br />
in a specific locality. None of these stations is designed to serve the Greater Manchester<br />
area of the new licence, nor do they have the musical or demographic focus of <strong>The</strong><br />
<strong>Arrow</strong>.<br />
MANCHESTER AREA FORMAT SUMMARY – SMALL-SCALE LOCAL STATIONS<br />
Local Output Music Speech Other<br />
IMAGINE FM<br />
Stockport<br />
A locally-focused music & information station for Stockport<br />
Min 22<br />
hours/day<br />
local<br />
Top 40 hits from<br />
1960s to today.<br />
Max 45% current<br />
& re-current<br />
Minimum 20%<br />
daytime<br />
Local news at<br />
least hourly in<br />
peak-times<br />
REVOLUTION FM<br />
A truly local full service station aimed at 25-54 year olds playing AC<br />
and Soft Rock hits<br />
Oldham<br />
Adult<br />
Min 20% Min 2 weekday<br />
Min 18<br />
Contemporary, daytime daytime<br />
hours/day Soft Rock & Local news at extended (5<br />
local<br />
Ballads.<br />
least hourly min) news<br />
Other genres during peak- bulletins<br />
max 50%<br />
time<br />
A full service local station for adult listeners within the area<br />
TOWER FM<br />
Classic hits from Min 15% Min 2 weekday<br />
Bolton<br />
Min 20<br />
last 25 years. daytime daytime<br />
hours/day Current chart Local news at extended (10<br />
local<br />
max 25%<br />
least hourly min) news<br />
during peaktime<br />
bulletins<br />
<strong>Arrow</strong> from <strong>Ofcom</strong> Formats<br />
Ethnic Minority & Community Services<br />
• Asian Sound<br />
Principal among these stations is Asian Sound, a commercial service aimed at Asian<br />
ethnic groups across East Lancashire. Originally licensed in Blackburn, its coverage was<br />
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