The Arrow - Ofcom Licensing

Cluster
% 4/5 16-24 25-34 35-44 45-54 55-64 65+
Modern Rock 83% 66% 54% 51% 36% 29%
Rock ‘n’ Roll 20% 24% 35% 47% 78% 77%
Punk 32% 33% 30% 25% 14% 16%
Ska 16% 24% 40% 35% 24% 23%
New Romantic 10% 13% 39% 21% 18% 22%
New Wave 24% 30% 58% 43% 35% 23%
Northern Soul 10% 9% 25% 37% 46% 41%
Heavy Metal 39% 25% 35% 35% 27% 27%
Compatibility of Adult Rock Genres
In order to guide our programming format, we needed to check the compatibility of the
music
types. The table below shows the correlation in appeal between the various
music
types we tested. Each column represents the views of all those respondents who
gave
a score (out of 5) of 4 or 5 for the music type at the head of that column. The
percentage
is the proportion of these people who also liked the music type shown in
each
of the rows (i.e. scored it ‘4’ or ‘5’ out of 5). For example, 24% of those people who
liked
Modern Rock, also liked Rock ‘n’ Roll.
72