The Arrow - Ofcom Licensing

views on the music, programming and presenters and how it compares with the current
marketplace.
A welcome change
Respondents
felt The Arrow provided a welcome alternative to their usual listening, filling
a gap and fitting their music tastes. They felt it was very different to their first preference
station
for many reasons.
It is more appealing to me…Smooth is more laid back and easy listening and more
placid as I say, but I like a little bit of oomph in the music and get up and go as my job
entails hard work and graft.
I knew
more of the songs on The Arrow and so I enjoyed it more… I’d probably switch
[from Xfm]. I would definitely listen to it, but not necessarily all the time.
Musical depth
The Arrow’s unusual tracks were loved
by all. Most respondents agreed the music was
less predictable, which they found refreshing. They have become accustomed to
stations playing the odd hit from their favourite artists welcome the opportunity to hear a
wider range.
It was less predictable, which I loved…there was obscure Beatles tracks, not obscure but
do you know what I mean, not the usual ones? I heard a Neil Young track that
I swear I
haven’t heard since I listened to Radio International at two in the morning.
A ‘rock’
station
Although respondents acknowledge a wide range of music is played, the rock music
identity
came across strongly to them. The Arrow is most certainly perceived as a rock
station.
I would describe it as a rock station, but it’s an entertaining one.
Music
meets the listeners’ needs…
Over half of the respondents
agreed that The Arrow is a station aimed at people who
like ‘good’ music. So although they view it as a rock station, they feel it covers a wide
range
of tastes and is aimed at people who enjoy quality.
Absolutely
totally different in more ways than one, like I mean the music is brilliant…it is
my type.
It’s a bit staid in a sense, Radio 2, and Arrow is quite different…well it’s kind of
invigorating really, it was the type of music you had on, and I suppose it’s something
different isn’t it?
…and there’s something for everyone
It was felt by most respondents that there is something to suit everyone’s tastes and The
Arrow doesn’t just focus
on old music, but includes newer tracks that they are interested
in hearing.
If you want a blast from the past with the modern stuff get it on.
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