The Arrow - Ofcom Licensing
The Arrow - Ofcom Licensing
The Arrow - Ofcom Licensing
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By simply multiplying the two figures (a high figure for appeal and ‘no attribution’ are<br />
both<br />
positive for a music genre) we arrive at the following finding.<br />
Appeal<br />
and Potential<br />
Rock n' Roll<br />
30.6<br />
Modern Rock<br />
25.2<br />
New Wave<br />
24.3 23.0<br />
Heavy Metal<br />
<strong>The</strong><br />
chart shows room for specialist music such as Rock n’ Roll and New Wave. Whilst<br />
Modern<br />
Rock clearly also has appeal, its provision on Xfm means that its inclusion on<br />
<strong>The</strong><br />
<strong>Arrow</strong> would run the risk of diluting our distinctiveness.<br />
<strong>The</strong><br />
age profile of each music type shows a big desire for Rock ‘n’ Roll music among the<br />
older<br />
end of the age range, with Modern Rock appealing to the younger market<br />
particularly,<br />
and generally has a very broad appeal. New Wave is a particular favourite<br />
for<br />
35-44s.<br />
ka<br />
S<br />
21.8<br />
20.5<br />
Northern Soul<br />
19.3<br />
Punk<br />
New Romantic<br />
16.2<br />
71
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