The Arrow - Ofcom Licensing

Section 105(D): Evidence of local demand or support
6. Evidence of Demand
This section should provide an analysis of the reasons as to why it is considered that there is a demand for
the type of service proposed, with reference to the size and nature of the proposed target audience.
If original market research has been undertaken, please provide the following information for each piece of
research:
a) A statement of the key objectives of the research;
b) The specific questions that the research sought to answer;
c) How the research was conducted;
d) The size and composition of the sample(s);
e) When and where the research was conducted;
f) A summary of the main findings from the research, showing how these demonstrate evidence of demand
for the service proposed;
g) Full data tables for any quantitative research undertaken (these may be submitted in confidence).
Please provide your responses to (a) – (e) in tabular format.
47