The Arrow - Ofcom Licensing

Modern Rock (Xfm)
The Kooks – She Moves In Her
Razorlight – In The Morning
The Zutons – Valerie
Own Way
Arctic Monkeys – When The Sun Goes Down
Orson – Happiness
Snow Patrol – You’re All I Have
Red Hot Chilli
Peppers – Tell Me Baby
Country/Folk
Aaron Tippin – Come
Friday
Bonnie Raitt – Something To Talk About
Billy Dean – Race You To The Bottom
Gretchen Wilson – All Jacked Up
Glen Campbell
– Galveston
Dolly Parton
- Jolene
Gary Allan
– Best I Ever Had
This table shows the popularity of each music po d in terms of the mean score given to it
by respondents rating it from 1 to 10, where 1 is hate and 10 is l ove. This provides us with
the appeal of
each m usic genre and helps us to decide which format we will apply
for
the
licence with.
Scale 0-5.9 6.0-6.4 6.5-6.9 7.0-7.4 7.5-7.9 8.0+
16-24 25-34 35-44 45-54 55-64 65+
Top 40 7.0 7.0 6.8 5.8 4.9 3.4
Gold 5.1 6.2 6.5 7.7 7.9 7.3
Dance/RnB 7.3 6.4 5.8 5.3 4.2 3.2
AC 6.1 6.5 6.7 7.4 7.3 6.3
Easy Listening 5.2 5.9 6.8 7.5 7.2 6.0
Modern Rock 6.7 6.2 6.0 4.6 4.1 3.8
Classic Rock 4.9 6.1 7.0 7.2 6.5 5.2
Classic Easy 3.2 3.9 4.1 6.0 6.6 8.1
Country Folk 2.4 2.7 3.0 4.2 4.8 5.2
The top 6 genres listed in the table are already in existence in some form in the
Manchester marketplace, and, perhaps unsurprisingly are all relatively popular among
respondents. The Top 40 genre is a particular favourite among 16-44 year olds, while
Dance and RnB is popular among 16-34 year olds. The older age groups favour Gold,
and Adult Contemporary is somewhat popular among all demographics. Modern Rock
produces a good result for 15-44s,
which bodes well for the new Xfm format. Looking at
genres
not currently
represented,
Classic
Rock stands out by appealing
to a wide
demographic,
and in particular 35-54s. Classic Easy has a slightly less broad appeal
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