The Arrow - Ofcom Licensing
The Arrow - Ofcom Licensing
The Arrow - Ofcom Licensing
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
listeners also clearly care about what’s going on in the world, with news in all forms<br />
rating highly. People in the Manchester area also care about news in the wider region<br />
but not as much as they do about their own locality.<br />
<strong>The</strong>se results should also be considered alongside the findings from the focus groups. It<br />
appears that local news, weather and traffic and travel are important to listeners, but<br />
should<br />
only appear on the station in the appropriate way. That is to say: short, sharp<br />
and<br />
relevant.<br />
Listener<br />
interest in live and local music is also clearly apparent. Live music sessions,<br />
features<br />
on local music talent and new music from local bands all scored well, although<br />
much<br />
of this is territory which will already be well covered by Xfm.<br />
89% 84%84%<br />
79% 79% 79% 76% 73% 72%71% 71% 70% 67% 66%<br />
59% 59% 57% 55% 54% 52%<br />
47% 45% 43%<br />
Local<br />
news<br />
Local<br />
music<br />
news<br />
Local<br />
info<br />
Reg<br />
T&T<br />
Reg<br />
weather<br />
Live gig coverage<br />
North<br />
West<br />
news<br />
Artist<br />
interviews<br />
Live<br />
sessions<br />
New<br />
local music<br />
Local talent<br />
features<br />
UK news<br />
Intnl news<br />
Films<br />
& videos<br />
Quizzes and competitions<br />
Road show appearances<br />
Health<br />
& fitness<br />
Local sport<br />
Music documentaries<br />
Local sports events<br />
Uk & Intnl sport<br />
Sports<br />
interviews<br />
Local business<br />
new<br />
Least important among respondents is business, health and fitness and sport. Only 47%<br />
want to hear about UK and international sports news and even local sport only<br />
manages<br />
to command the support of 55% of respondents.<br />
Speech/Music Ratio<br />
When asked what ratio of speech to music they would like on a new station, 57% of<br />
respondents opted<br />
for ‘all music’ or ‘mostly music’, compared to only 3% who chose<br />
‘mostly<br />
talk’ or ‘all talk and very little music’. Given the questions that preceded it, and<br />
the<br />
wording of this question, it is clear that respondents understood that they were being<br />
asked<br />
about relative speech levels within a station that would include at least some<br />
music.<br />
In comparison with existing music stations, an overwhelming 95% would prefer either<br />
more<br />
music or approximately the same balance. It is apparent that, if presented with a<br />
further<br />
music radio choice, listeners in Manchester would not welcome one with high<br />
speech<br />
levels.<br />
s<br />
76
Change language