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MAIN USPS OF <strong>BMW</strong> i AND ITS PRODUCTS.<br />

LifeDrive<br />

Purpose-built<br />

e-mobility for more range,<br />

dynamics and safety.<br />

Holistic<br />

sustainability<br />

Sustainable product lifecycle<br />

from development to<br />

recycling.<br />

360 Electric<br />

Private charging, public<br />

charging, assistance<br />

services, flexible mobility.<br />

<strong>BMW</strong> eDrive<br />

Dynamic and intelligent<br />

electric drive train<br />

technology.<br />

<strong>BMW</strong> i<br />

<strong>BMW</strong> i3 and <strong>BMW</strong> i8<br />

Carbon fibre<br />

Lightweight<br />

construction for less<br />

weight and more<br />

safety.<br />

Next premium<br />

design<br />

Progressive shapes and<br />

sustainable premium<br />

materials.<br />

Mobility<br />

services<br />

Car sharing, parking<br />

solutions, intermodal<br />

mobility.<br />

Connectivity<br />

Fully integrated,<br />

real-time and<br />

location based.<br />

<strong>BMW</strong> <strong>Group</strong> Investor Presentation, June 2013 Page 60

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