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Long-term Memory

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• memory is worse when similar items are studied<br />

– A,B,C, vs. A,A’,A’’ (false memory effect)<br />

• memory is better when context is kept the same<br />

– encoding specificity<br />

• study “spelling-BEE” or “honey-BEE” – cue as context<br />

• Golden and Baddeley (1975) – environmental context<br />

– words learned on land or underwater<br />

– Words tested on land or underwater<br />

memory<br />

performance<br />

LTM Effects<br />

study<br />

on land<br />

study<br />

underwater<br />

test<br />

underwater<br />

test<br />

on land

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