Long-term Memory

– Loftus (1975) had people view a film (no barn)
• “How fast was the white sports car going when it passed the
barn while traveling along the country road?”
– One week later
» Barn in sentence: 17% reported barn
» No barn in sentence: 3% reported barn
– Bransford and Franks (1971) had people read simple
sentences such as:
• The ants were in the kitchen
• The jelly was on the table
• The jelly was sweet
• The ants ate the jelly
• On a later test, they recognized with highest confidence the
unseen combined sentence:
– The ants in the kitchen ate the sweet jelly that was on the table