Long-term Memory

– Implanting new memories
• Loftus and Pickrell (1995): 3 true events and one
false “lost-in-the-mall”
– interviews of relatives
– between 4 and 6 years old at time of event
– Booklet: description of the events
» Fill in remembered details
– remembered
» 68% of the true events
» 29% of false events
– still recalled 1 and 2 weeks later
– Differences
» more words used to describe true memories
» true memories rated as being more clear