environmental management and monitoring for ... - Eventkultur.lab

initiatives might be secured from public programs and grants, although
these funds are dwindling. Foundations are another helpful source.
The most significant potential source of funding, however, is sponsorship.
Corporate support for sport is a proven commodity. So, to a lesser degree,
is support for environmental causes. Linking sport with the environment,
though a very new concept, is proving to be a new and popular approach
for corporate sponsors. Traditional supporters of sport now concerned with
their environmental image and actions, as well as environmentallyprogressive
companies not traditionally approached by sports, are both
proving to be a powerful source of funding and in-kind support for “green”
sports programmes.
Making the Case for Going Green
A long-held view among managers is that environmental initiatives,
however laudable, will be expensive and time consuming. They are often
either dismissed, placed on the back burner, or given inadequate attention
or funding. The challenge for champions of greening sports events, is thus
to make the case for environmental programs and dispel the lingering
myths. Scores of organisations are proving that good environmental
management is either revenue neutral or ultimately a source of savings or
new opportunities. In addition, taking the green road can be shown to
have a wide range of benefits:
• reduced risks, leading to lower insurance and clean-up costs;
• improved morale among staff and volunteers;
• greater appeal to sponsors, donors and partners;
• faster approvals and fewer delays;
• increased public support; and
• better conditions for sport leading to improved performances and
better overall health of athletes
Managing and Monitoring Environmental Performance of Sports Events and Facilities
15