environmental management and monitoring for ... - Eventkultur.lab

The Ryder Cup presents a special opportunity to raise awareness of the
environmental role of golf courses to a global audience. By integrating
environmental actions within the event organisation and presentation, the
green message should be conveyed more effectively to the golfing and general
public.
Communication through the media
Features on environmental projects and wildlife of Valderrama were
broadcast as a part of monthly TV magazine programmes produced by PGA
European Tour productions in the lead up to the event and during a special
preview programme. These included statements from some of the star
players: Colin Montgomery, Berhard Langer and Steve Ballesteros, to
reinforce the environmental message. Some wildlife and habitat scenes are to
be used during the live broadcasts during the matches as part of title
sequences, links and fillers. Environmental briefing notes have been supplied
to TV commentators. The golfing and general press have been kept up to date
with regular information bulletins during the build up period and a dedicated
environmental press conference during the Ryder Cup week.
Publications
Special publications relating to this programme include an Environmental
Statement on Valderrama Golf Courses, conference papers and a Valderrama
nature poster. There will also be a post - event video combining the
environmental and golfing highlights as a promotional tool for "Committed
to Green"
On-site Information
Visitors to Valderrama during the Ryder Cup can see several tangible signs of
the environmental campaign: on signs, vehicles, equipment and other event
related materials, the "Committed to Green" slogan and logo appear on all
official publications alongside a simple message reminding readers to think
about recycling and to do their bit to help the environment. A series of five
interpretative plaques have been place a key locations around the golf courses
to inform visitors about the ecology of Valderrama, the role of the nature
sanctuaries and their significance for wildlife conservation.
Launch of the Plan - European Environmental Management Programme for
Golf Courses
The value of the "Committed to Green" campaign is not just limited to the
Ryder Cup and other major events. Our message is that every golf club,
indeed every golfer, can do something positive for the environment. The
whole of golf can be "Committed to Green".
The Ryder Cup is, therefore also going to serve as the launching pad for a
pan-European Environmental Management Programme for golf courses.
This will be akin to the Audubon system in the USA and Canada, in that it
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