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Awareness Raising <strong>and</strong> Education<br />

The <strong>environmental</strong> message is being promoted via TV, press <strong>and</strong> on-site<br />

in<strong>for</strong>mation <strong>and</strong> interpretation facilities. Key measures include; features in<br />

TV magazine programmes leading up to the event, interviews with star<br />

players, wildlife film sequence shot a Valderrama <strong>for</strong> use in live broadcasts,<br />

briefing notes <strong>for</strong> commentators <strong>and</strong> journalists <strong>and</strong> a post-event video.<br />

This entire <strong>environmental</strong> programme is being coordinated by the EGA<br />

Ecology Unit working in close liaison with the event organisers, hosts <strong>and</strong><br />

other key stakeholders. It is above all an open, accessible campaign <strong>for</strong> all<br />

parties involved in the 1997 Ryder Cup. To this end we are launching a<br />

"Committed to Green Club" to enable sponsors, suppliers, <strong>and</strong> exhibitors to<br />

demonstrate their support <strong>and</strong>, where applicable, to showcase their own<br />

<strong>environmental</strong> programmes, products <strong>and</strong> technologies.<br />

Environmental Management at Valderrama<br />

Fir several years, Valderrama Golf has been working to ensure that correct<br />

<strong>environmental</strong> practices are followed. The Club was an early subscriber to the<br />

Audubon Cooperative Sanctuary Program <strong>and</strong> is currently aiming to achieve<br />

fully certified status. As a pioneer in the development of an Environmental<br />

Management Programme <strong>for</strong> golf courses in Europe, Valderrama will be the<br />

first European golf course to be officially recognized through the "Committed<br />

to Green" campaign. These programmes require adherence to an integrated<br />

<strong>management</strong> plan based on the following main headings.<br />

Environmental policy<br />

A detailed <strong>environmental</strong> policy provided the foundation <strong>for</strong> the<br />

<strong>management</strong> programme. It embraces a commitment to Best Management<br />

Practice <strong>and</strong> to be seen to be implementing recommended measures.<br />

Nature conservation<br />

Valderrama is a haven <strong>for</strong> a rich variety of wildlife - nearly 300 species of<br />

plants <strong>and</strong> over 100 species of birds inhabit the golf course. Regular<br />

<strong>monitoring</strong> of the flora <strong>and</strong> fauna of Valderrama has been undertaken since<br />

the beginning of 1993. This <strong>for</strong>ms the basis of the conservation <strong>and</strong> education<br />

programmes. Several nature sanctuaries totalling over 20 hectares have been<br />

identified in the golf course <strong>and</strong> these are protected from disturbance.<br />

Water resources <strong>management</strong><br />

Consumption of large quantities of fresh water is a key issue. The installation<br />

of the state of the art Toro 8000 computerised irrigation system, with<br />

dedicated link to <strong>and</strong> on-site weather station is a key element in the drive<br />

reduce the amount of water used at Valderrama. Water quality <strong>management</strong><br />

is addressed though having a closed internal circulation system, with all<br />

eventual outflow channelled to the local treatment works. The introduction<br />

Managing <strong>and</strong> Monitoring Environmental Per<strong>for</strong>mance of Sports Events <strong>and</strong> Facilities 58

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