Survey of Newspaper Production Flow for E-paper - Kungliga ...

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Johan Danckwardt Survey of newspaper production flow for e-paper 1 Introduction Is the image flow separated from the text flow in the editorial system? If so, how are these two components linked together? 1.2.2 Advertising system Today there are three major suppliers of advertising systems in Sweden. The suppliers are Tieto Enator, Mactive and Atex [Rehn, J., 2004]. If the production flow is going to be automated the advertising system must be able to handle new formats for advertisement. Questions to be answered: Is the advertising system prepared to handle new advertisement formats? Which formats are proposed to be used in an e-paper context? What is required from of the advertising system, in order to handle new formats? What new tools, if needed, are necessary together with the existing advertising system to create a well functioning production flow towards an e-paper product? 1.2.3 Subscription system If the Swedish newspapers have well organized systems for managing subscribers, it may be possible to produce personalized editions of the e-paper. Today, several Swedish newspapers have different editions depending of where you live in the country. If geographical editioning is going to work in an e-paper product, it will create demands on the subscriber management system to be flexible and also requires the possibility to track various parameters relating on each customer. If the flexibility of today’s subscription systems live up to these demands, it may also be possible for the advertisers to reach their desired target groups with personalized advertising. 1.3 Purpose and aim The purpose of this Master’s project was to survey the future production flow of e-paper at Swedish newspapers. The primary aim was to survey the present workflow at Sundsvalls Tidning and examine the different systems supporting the production flow. On the basis of the survey, the master’s project forms a recommendation of what is needed to be done in order to create an automated production flow suitable for Sundsvalls Tidnings editorial department. The recommendation is intended for the Swedish newspapers with an interest to produce an e-paper edition. If time was given the Master’s project would also look at other content management and advertising systems, i.e. their capabilities compared to the systems Sundsvalls Tidning uses. Hopefully other Swedish newspapers can use these recommendations as guidance in their future work with an e-paper production flow, thereby reducing their development costs of similar system. For Sundsvalls Tidning, the idea of maximising the level of automation in the production flow is to avoid a demand of additional personnel [Bodström, 2005]. The production workflow will not be fully automated however because of willingness for reviewing the content of the e-paper prior to distribution. Due to the fact that the editor at chief at a Swedish newspaper is the legally responsible publisher, all the publishing channels are reviewed to prevent the occurrence of faulty or otherwise unsuitable information [Tidningsutgivarna, 2005]. 4
Johan Danckwardt Survey of newspaper production flow for e-paper 1 Introduction 1.4 Delimitations The intended area of this Master’s project is to examine what happens internally at the newspaper. The objective was to investigate the e-paper production flow, from end-to-end of production. The end of the e-paper production flow is defined as when the e-paper edition is finished, but before actually delivered to the consumer. Everything external, except the incorporation of third party news content, is not handled in this thesis. External newspaper content could be weather reports, stock quotations or sport results. Figure 2, Intended area inside red rectangle 5
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