Survey of Newspaper Production Flow for E-paper - Kungliga ...

Johan Danckwardt
Survey of newspaper production flow for e-paper 3 Theory
TT Spektra is a subsidiary to TT. TT Spektra’s main task is to act as a complement to TT’s
news services. TT Spektra offers a online news service that makes all of their produced
content accessible to their customers.[Hadenius, Weibull, 1999]. TT Spektra produces Prefabricated
newspaper pages, television charts, feature material and finished supplements to the
Swedish newspapers. TT Spektra covers the areas of television (both articles and television
charts), sports & gambling, trotting, polls and video clips. At the time of big events, for
example concerts, TT Spektra produces finished concert supplements to their customers. TT
Spektra also offers a illustration service, where articles are accompanied by images and
graphics upon request [Pilhage, Andersson, Henriksen, 2005].
The content delivered by TT Spektra is formatted as raw text or in a proprietary tagged
information structure with corresponding metadata. By the autumn of 2005, TT Spektra
expects that it will be possible to deliver the files in XML format.
SMHI
Sveriges Meteorologiska och Hydrologiska Institut is a government funded national authority
in the field of metrological and hydrological studies. SMHI’s comprises of supplying reports
on weather forecasts and water conditions [SMHI, 2005]. SMHI supply Swedish newspapers
with weather reports both for the printed newspaper editions and for the newspapers webpage.
The newspapers decide themselves in what formats they wish to receive their forecasts and
weather charts. The most common file formats to the paper based edition is as a PDF or EPS.
For the web-based edition, there are several formats that are in use, e.g. XML and ECRMscript
(formally java-script) in combination. SMHI prefers to deliver their content via FTP but
the way of delivery is also up to the customer to decide [Nordqvist (SMHI), 2005].
VLT Futurum
VLT Futurum supplies Sundsvalls Tidning with the stock quotations. The stock quotations are
delivered as finished pages to Sundsvalls Tidning in the format of PDF [Edlund, 2005].
APMM
APMM (Arena Partners Mobile Manager) is a gateway for SMS and MMS services supplied
by Arena Partner. In Sweden, the product is represented by a company called Leanback. You
can get various text content sent to you by SMS for a small fee at Sundsvalls Tidning’s
website. For example you can get the latest sport results and news concerning the local
football team, the latest news headlines or the weather forecasts for a given area. Other mobile
services available at Sundsvalls Tidning’s webpage [www.st.nu] are on-line purchases of ring
signals, logotypes and images [ST 2 , 2005; APMM, 2005].
Payex
Payex is a payment service supplied by Wallit AB. Sundsvalls Tidning uses Payex to several
services on their webpage, for example when buying a classified advertisement [Molin,
2005].
External Joint Advertising
The advertising flow on both the traditional paper based newspaper and on Sundsvalls
Tidnings webpage, is partly fed by external joint advertising companies. Joint advertising
intended for the paper-based newspaper comes from for example FLT or Media
Industrikusten. Media Industrikusten only advertises in newspapers from the northern parts of
Sweden [Dagspress, 2005].
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