Survey of Newspaper Production Flow for E-paper - Kungliga ...

Johan Danckwardt
Survey of newspaper production flow for e-paper Appendix
Interview with Torbjörn Lindström
Web Department Manager at Sundsvalls Tidning (2005-04-20)
(Translated from Swedish to English)
E-paper as a product, what can it do for Sundsvalls Tidning?
The e-paper can not look and act as a ordinary newspaper, it has to bee a new unique product
to attract the consumers. In the future I think it can cut cost for Sundsvalls Tidning but there
are a lot of questions to be answered, how should this be wrapped and presented to the
consumers? Will the e-paper offer journalistic material that you can’t find in the ordinary
newspaper or on the web?
Are there any services from Sundsvalls Tidnings webpage that you think have a place in
the future e-paper?
I think that it is important that you can offer the interactivity that you have on the webpage,
moving pictures, interaction and the ability to comment articles and other material. The
advertisement services that Sundsvalls Tidning have on the web should if possible have a
place in the e-paper. Examples of these services are Markandsplatsen and the Classifieds.
What the Sundsvalls Tidning must decide on is whether to show the present days classifieds
or to have the classified searchable several days back.(*Today Sundsvalls Tidning are
publishing their classifieds at the web via Lokus. The classifieds are published for 14 days).
Today the obituary notice and the adverts regarding families don’t get published on the web,
only in the newspaper. The weather we present on the webpage today is received via a XML
file from SMHI (Sveriges meteorologiska och hydrologiska institut). This XML file should
be applicable to present the weather on e-paper.
Should the e-paper be a “On demand” product or should it be one edition per day?
If you look at the editorial system today the journalist can choose two ways to publish an
article. Either the journalist can choose to publish the article the same day as the article is
published in the newspaper or he/her can choose to publish it instantly on the web.
Do Sundsvalls Tidning today use any priority index on the articles that are published
online?
It is prepared in the editorial system that you can set a priority index on the article, but it is
not in use. The problem as I see it is that if we decide to use the priority index it is important
that we decide on functioning regulations how to use the priority index. From the XML files
we get from the system today regarding the articles to translate this into web articles we
would like to get some more information on what type of article it is. All we know today is if
it is a sports article but not what kind of sport.
What kind of external material do you use today on the web and in the newspaper?
Today the external material is the weather, the stock exchange quotations and the sport
results.
Today many Swedish newspapers use external companies to manage advertising on the
webpage, how does it work?
Sundsvalls Tidning uses the company Internetsäljarna to run some of the advertisement spots
on the webpage. Internetsäljarna own these spots.
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