Survey of Newspaper Production Flow for E-paper - Kungliga ...

Johan Danckwardt
Survey of newspaper production flow for e-paper Appendix
Interview with Jan Alriksson
Product Manager, Tieto Enator (2005-06-20)
(Translated from Swedish to English)
How can you use the advertising system towards new publishing channels such as
e-paper?
After this question Jan Alriksson held a presentation of their vision how the parallel
publishing could work at a newspaper.
Is it possible to ad new parameters to the databases handling the advertisement
information, e.g. information about interactivity?
Yes, that is no problem. We are at the moment working on a solution on how to integrate the
advertising system into the e-paper production flow. It is no problem to ad columns to a table
in a database.
Is it possible to ad CRM information to an advertisement or customer?
It is no problem to ad columns to a table in a database.
Have Tieto Enator developed a solution for an e-paper production flow towards the
different systems?
See the first question. Tieto Enator had a full developed solution running on a couple of
newspapers web pages.
What is the total size of the files used, when creating one day’s e-paper?
The e-paper edition is created from text files and jpg images. Images create the design of the
newspaper. Each article is clickable, when clicking the article appears in text with the images
belonging to it.
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