Survey of Newspaper Production Flow for E-paper - Kungliga ...

Johan Danckwardt
Survey of newspaper production flow for e-paper 7 Conclusions
responsible for the advertising must have great knowledge of the product, so he or she is able
to educate the sales staff at the newspaper.
7.4 Blocking parameters
There are some parameters that oppose to the usage of a fully automated production flow.
One of these parameters is as I see it impossible to ignore and difficult to solve: the demand
of controlling the outgoing media. The blocking parameters are:
The legal responsibility of the Editor in Chief is preventing the last step of the production
flow. It is not wise to publish an e-paper edition without controlling the content.
It could be difficult to perform an automated function that places all the advertisements at
the right places. When the advertisements are placed at their location the finished result
should be controlled by the responsible at Sundsvalls Tidning.
If Sundsvalls Tidning chooses to incorporate an e-paper production flow where the
articles should fit in their intended space by use of varying the kerning settings for each
article, it will cause problems in the form of unreadable texts. If a long article is forced to
fit a small space through the use of excessive kerning, the characters will flow into each
other and the text will be unreadable.
36