Survey of Newspaper Production Flow for E-paper - Kungliga ...

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Johan Danckwardt Survey of newspaper production flow for e-paper Appendix Information from e-mail 2005-09-01: If you look at a XML file generated by Newspilot, which tag refers to what image goes with the article? The tag that tells you what image to use is . The article has the same ID as the image. Information from e-mail 2005-09-03: For how long does the news items from TT remain on your website? I think that if nobody erases them they intend to be published for one week. Do Open AdStream work towards other publishing channels besides web publishing. As far as I know the system only works towards the web. As I understand it you only uses JPG images on your webpage, is this right? Yes, but it is possible to ad GIF images manually via our administration tool. It happens that we publish PDF’s and flashes through a software intended for those type of file types. 64
Johan Danckwardt Survey of newspaper production flow for e-paper Appendix Interview with Majbritt Lidin Head of Administration and System, Advertisement Department, Sundsvalls Tidning e-mail based interview (2005-09-06) (Translated from Swedish to English) How does the Advertising System MPress know where to place an advertisement? In the system there is a calendar and several different prognosis formats (the number of pages adapted to a specific day of the week). In the calendar it is registered what format you use in the prognosis for each day of publication. E.g. the format A56 could state that it is a Monday with 56 pages in the newspaper. The name of the format is chosen by the newspaper. On each page in these formats it is registered what values applies for the page, what placement codes that are approved, how big of the page that is available for advertising and so on. The data underlies for the booking and tells the advertisement seller when the total value of advertisement is closing up on a specific page. How are the placement codes constructed? The placement codes consist of five or ten characters, numbers or letters. The newspaper chooses by them selves how these should be constructed. Each newspaper probably have their own design of their placement codes. As an example it is simple if you state that SISTA means the last page in the newspaper (SISTA = LAST in Swedish). In the placement code it is built in width values of the material, booking times, how long material should be saved, prices et cetera. How does Sundsvalls Tidning receive external joint advertising material, such as Industrikusten and FLT Media? Up till today we send the booking by fax and state it as an ordinary booking. FLT has tried on a network variant. I think it was called AdBook. The system was filled with problems so we went back to sending the bookings by fax. MPress uses joint booking but we have not tried this because of not being registered in the same data base. Earlier this have been a demand. 65
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5 ANALYSIS ........................
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