Survey of Newspaper Production Flow for E-paper - Kungliga ...

Johan Danckwardt
Survey of newspaper production flow for e-paper Appendix
Interview with Tommy Teir
Subscription system specialist, Sundsvalls Tidning (2005-06-07, 13.00-14.00)
(Translated from Swedish to English)
Which subscription system is Sundsvalls Tidning using?
Today Sundsvalls Tidning uses PASSAD from the supplier PRESSsystem. Earlier we used
Tieto Enator’s system MPress. PASSAD is used by a few other newspapers, e.g. Ystads
Allehanda and Östersunds-Posten.
How old is the system?
The system was taken into use in October 2004.
How does the system work?
After this question I got an lecture how the system works, from information about the
subscriber to distribution of the newspaper.
Is it possible to add new parameters to the database concerning information about the
subscriber? This could be necessary if the newspaper decides that it should be possible
to subscribe on a personalized e-paper edition.
Today the only information that could resemble to this is CRM (Customer Relationship
Management) information that is included but not used in the subscriber information. Here
you can ad information of what interests the subscriber has. The options are similar to the
different sections in the newspaper, e.g. sports, news and culture. This CRM information is
not intended to be used to a personalized e-paper purpose. But because of this it should be
possible to ad such parameters to create personalized e-paper editions. Tommy Teir was not
completely sure of the possibility to ad such parameters but he shall contact the supplier and
find out if this is possible.
Questions regarding techniques were referred to the Supplier PRESSsystem.
Responses from the supplier PRESSYSTEM through Tommy Teir:
Is it possible to add new parameters intended to make PASSAD able to handle different
types of subscription? The different types of subscriptions are intended for a future
e-paper edition.
Quote: “What is needed to order/deliver an e-paper product and furthermore be able to prize
the different types of subscriptions is a special table (to make the product flexible so it can
contain optional number of subjects).
In the customers picture the e-paper product is booked as a STE, but instead of state a
specific edition (for example) you state what subjects you want in your e-paper edition in a
particular window or sheet. In the prize list for this “title” you state what each subject will
cost the customer and how much the discount will be when the subscription exceed a certain
time period, number of subjects or a certain amount.”
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