Survey of Newspaper Production Flow for E-paper - Kungliga ...

Johan Danckwardt
Survey of newspaper production flow for e-paper 8 Recommended continued work
8.3 Customer examination and focus groups
The possibilities of an e-paper management system are great. If Sundsvalls Tidning considers
that the idea of different subscription variants, for example to just subscribe on the sport
pages, is interesting, they ought to discuss with the supplier of the subscription and
distribution system PASSAD of a conceivable solution. Before reaching such solution, it is
important to have knowledge of what the wishes of the consumers are. An excellent way of
finding out the wishes of the consumers is to engage a number of focus groups. When
performing the focus group sessions, it is important to ensure that the participants belong to
all of the target groups that the newspaper intend to reach. It is also important to get
participants from the entire circulation area, so that any possible divergence will be exposed.
8.4 Format and file type
The European DigiNews project and in Sweden, Tidningsutgivarna (TU) together with all the
involved newspapers must decide on which formats and file types that are suitable for a future
e-paper product. I think it is important that all involved in DigiNews can agree in this matter
so that this could in the future be regarded as a standard. I think the Swedish and European
newspaper industry would gain in the long run, if an agreement could be set regarding formats
and file types.
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