Annual report 2001 - GL events

18 19
G
énérale Location confirms its unique
position in that it provides a global offer
for the events business from the initial
concept all the way to final delivery.
With a large range of complementary knowhow,
placing it as an assembler able to
coordinate multiple techniques, the Group
contributes to the success of grand-scale
projects.
Energized by a strong commercial dynamism,
Générale Location maintains close ties with its
clients, directly or via prescribers. Its size and
reputation as well as its capacity to be present
at all events, give the company a significant
edge over the competition when it comes to
responding to calls for tender.
Générale Location develops a culture of service
and offers large flexibility, felt in its great
reactivity and strict respect of deadlines. By
supplying customized solutions to meet clients’
needs, the Group provides them with efficient
assistance on their national and international
markets.
Générale Location has on hand powerful
logistics, in-house design offices and its own
sites totally dedicated to the production of
modular elements, temporary structures, and
furniture.
The development in constant progression of its
sales activity of equipment reinforces its
capacity to intervene.
With an important investment capacity due to
low gearing, Générale Location plans to pursue
its expansion by increasing its network both in
France and outside France.
The Group shows strong dynamism when it
comes to internal growth whilst displaying an
already well-proven capacity to integrate
external companies and taking full advantage of
the organizational and commercial synergies.
Générale Location which took control of about
twenty companies in the past ten years, plays
the role of federator in the sectors it evolves.
Supported by multiple tools, the Group is in a
position to optimize its portfolio of activities, by
addressing markets with strong potential. The
variety of the sectors where it is present, the
wide geographical network, and the large
diversity of its clientele protect the Group from
crisis in a particular economic sector or a
specific world area.