Annual report 2001 - GL events
Annual report 2001 - GL events
Annual report 2001 - GL events
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0 1<br />
Générale Location, a strong and well-balanced economic model, active on<br />
three different markets while developing an emerging activity offering<br />
great potential for the whole group (venue management).<br />
A right size positioning the Group as one of the world’s leaders on the market<br />
of the communication by event.<br />
A Group with multiple know-how organized in business units providing a<br />
global offer dedicated to each of the following markets :<br />
shows and exhibitions - <strong>events</strong> - fittings and museum fittings.<br />
In <strong>2001</strong> venue management was given a significant strategic push in order to :<br />
- assist clients ahead of their <strong>events</strong> on each of the markets<br />
- guarantee a relay of recurrence and long-term visibility<br />
An organization close to its clients and categorized by type of know-how, directly<br />
operational :<br />
space & decoration – structures-grandstands - technologies – furniture -<br />
systems - venue management… and of course the international.<br />
Sales of 235 M€ in <strong>2001</strong><br />
with 23% from international activities<br />
A recurrent net margin of 3.9 %<br />
A market capitalization of 210 M€<br />
on average<br />
1819 employees