Annual report 2001 - GL events

6 7
World Cup of Football
South Korea
T
he events business includes all of
the temporary happenings organized
in parallel to shows and exhibitions,
such as sports competitions or corporate
meetings (seminars, training sessions, product
launching campaigns,…)
These events which are held in pre-existing
venues or in sites set up just for the occasion,
require all of the expertise the Group has to
offer, with a special request for its capacity to
fit spaces and to provide dismountable
structures and grandstands.
This business segment is boosted by a strong
structural dynamism. It owes its extension to
the growing needs of corporations and to the
development of leisure-type activities and of
communication technologies, which place a
particular emphasis on images.
The acquisition of Owen Brown, a British
company with high profitability and prospect
of a 20% increase of its activity for this year,
allows Générale Location to consolidate its
positions on the European events market.
This market which should experience a total
growth of 30% in the next five years, is
estimated at 7 billion Euros per year in Europe
with 20% of it in the provision of services. By
2005, 40% of the European market of services
should be made of
events.
® Lighting Process
Radio Scoop