corio norlane structure plan background report - City of Greater ...

centres are shown in Map 11 and described in Table 13 – Summary of Retail Centres in
Corio and Norlane.
The low social-economic profile of the study area and its relatively stable population
level represent challenges for retailers and the activity centre hierarchy serving the study
area. Overall, Essential Economics found:
• Corio and Norlane are well-catered for in regard to the quantum of retail
floorspace provided located in the study area.
• The Corio Shopping Centre dominates the retail market in the study area,
accounting for approximately half of the retail turnover generated by study area
retailers.
• The study area represents a relatively captive market, whereby escape
expenditure is relatively modest for a suburban area. However, escape spending
in non-food retail is relatively high, especially in comparison goods
• Having regard for the Geelong Gateway Homemaker Centre and the impact it
will have on reducing escape expenditure in the non-food sector, only limited
potential exists to further reduce escape expenditure levels.
• Growth in the study area’s level of retail spending will generate the potential for
retail development in the non-food sectors; only limited potential for development
exists in the food, liquor and groceries (FLG), food catering and retail service
sectors.
• The dominance of Corio Shopping Centre and its location central to study area
residents, indicates there is only very limited potential for the development of
further neighbourhood shopping facilities. The emphasis should be placed on
upgrading existing small shopping centres, or finding new uses such as other
non-retail commercial development, or higher-density residential development.
• The assessment of the development potential in the non-food sector indicates
that an opportunity exists for some additional non-food retail floorspace in the
study area. This may consist of an expansion of the Corio Shopping Centre to
include, for example, a second Discount Department Store, or additional
homemaker retail floorspace.
Photo 7 – Corio Shopping Centre Entrance
Corio Norlane Structure Plan
Background Report - 87 - Final - March 2011