corio norlane structure plan background report - City of Greater ...
corio norlane structure plan background report - City of Greater ...
corio norlane structure plan background report - City of Greater ...
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Table 13 - Summary <strong>of</strong> Retail Centres in Corio and Norlane<br />
Centre Role Location Type <strong>of</strong> retail &<br />
commercial<br />
floorspace<br />
Corio Shopping Centre<br />
Major retail and community facility in<br />
the <strong>structure</strong> <strong>plan</strong> area and serves a<br />
catchment extending to the north <strong>of</strong><br />
urban Geelong, including the township<br />
<strong>of</strong> Lara and to the southern <strong>structure</strong><br />
<strong>plan</strong> boundary.<br />
Centre is trading relatively strongly and<br />
benefits from being the only major retail<br />
destination located in northern<br />
Geelong.<br />
Bell Post Shopping Centre<br />
Has a history <strong>of</strong> being a poorly<br />
performing centre, however has<br />
recently undergone a significant<br />
refurbishment and now appears to be<br />
trading adequately.<br />
Princes Highway, Northern Precinct<br />
Mix <strong>of</strong> commercial activities on both<br />
sides <strong>of</strong> Princes Highway, including<br />
Aldi, homemaker retailers (Harvey<br />
Norman and Bunnings Warehouse)<br />
and convenience restaurants (Subway<br />
and Hungry Jacks). Includes the<br />
recently completed Geelong<br />
Homemaker centre.<br />
NOTE: On 2 March 2011 the owner <strong>of</strong><br />
Sub-regional<br />
Good – centre is<br />
central to catchment,<br />
has a high level <strong>of</strong><br />
exposure via<br />
Bacchus Marsh Road<br />
and provides<br />
sufficient car parking.<br />
Floorspace<br />
(m 2 )<br />
Food 10,100<br />
Non-Food 15,090<br />
Services 1,160<br />
Non-retail 1,160<br />
Total 27,510<br />
Neighbourhood Moderate – has Food 4,050<br />
physical barriers to Non-Food 1,440<br />
catchment (Cowies<br />
Services 470<br />
Creek to south and<br />
Geelong Ring Road Non-retail 80<br />
to west). Provides Vacant -<br />
sufficient car parking. Total 5,960<br />
Highway Precinct<br />
Good – has a high<br />
level <strong>of</strong> exposure to<br />
Princes Highway<br />
Food 5,840<br />
Non-Food 32,790<br />
Services -<br />
Non-retail 3,200<br />
Vacant 5,800<br />
Issues and Opportunities<br />
Issues<br />
• Low socio-economic pr<strong>of</strong>ile <strong>of</strong> catchment<br />
• Lack <strong>of</strong> integration with any other commercial use<br />
• Limited opportunity to expand<br />
• Crime/security<br />
Opportunities<br />
• Improve integration with community functions<br />
• Consolidate sub-regional role<br />
• Developing a sense <strong>of</strong> place “town centre”<br />
• Crating a place to attract private investment<br />
Issues<br />
• Physical barriers to catchment (Cowies Creek to south<br />
and Geelong Ring Road to west)<br />
• Low socio-economic pr<strong>of</strong>ile <strong>of</strong> catchment<br />
• Limited population in immediately surrounding area<br />
Opportunities<br />
• Attraction <strong>of</strong> tenants that would raise pr<strong>of</strong>ile <strong>of</strong> the<br />
centre<br />
Issues<br />
• Integration <strong>of</strong> uses along eastern side <strong>of</strong> Princes<br />
Highway between Geelong Gateway Homemaker<br />
Centre and Bunnings Warehouse.<br />
Opportunities<br />
• Possible redevelopment <strong>of</strong> recently sold building<br />
containing vacant commercial <strong>of</strong>fice floorspace<br />
(formerly VicRoads), Harvey Norman, Subway and<br />
Ultra Tune.<br />
• Possible redevelopment <strong>of</strong> Bunnings Warehouse site,<br />
Corio Norlane Structure Plan<br />
Background Report - 89 - Final - March 2011