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Table 13 - Summary <strong>of</strong> Retail Centres in Corio and Norlane<br />

Centre Role Location Type <strong>of</strong> retail &<br />

commercial<br />

floorspace<br />

Corio Shopping Centre<br />

Major retail and community facility in<br />

the <strong>structure</strong> <strong>plan</strong> area and serves a<br />

catchment extending to the north <strong>of</strong><br />

urban Geelong, including the township<br />

<strong>of</strong> Lara and to the southern <strong>structure</strong><br />

<strong>plan</strong> boundary.<br />

Centre is trading relatively strongly and<br />

benefits from being the only major retail<br />

destination located in northern<br />

Geelong.<br />

Bell Post Shopping Centre<br />

Has a history <strong>of</strong> being a poorly<br />

performing centre, however has<br />

recently undergone a significant<br />

refurbishment and now appears to be<br />

trading adequately.<br />

Princes Highway, Northern Precinct<br />

Mix <strong>of</strong> commercial activities on both<br />

sides <strong>of</strong> Princes Highway, including<br />

Aldi, homemaker retailers (Harvey<br />

Norman and Bunnings Warehouse)<br />

and convenience restaurants (Subway<br />

and Hungry Jacks). Includes the<br />

recently completed Geelong<br />

Homemaker centre.<br />

NOTE: On 2 March 2011 the owner <strong>of</strong><br />

Sub-regional<br />

Good – centre is<br />

central to catchment,<br />

has a high level <strong>of</strong><br />

exposure via<br />

Bacchus Marsh Road<br />

and provides<br />

sufficient car parking.<br />

Floorspace<br />

(m 2 )<br />

Food 10,100<br />

Non-Food 15,090<br />

Services 1,160<br />

Non-retail 1,160<br />

Total 27,510<br />

Neighbourhood Moderate – has Food 4,050<br />

physical barriers to Non-Food 1,440<br />

catchment (Cowies<br />

Services 470<br />

Creek to south and<br />

Geelong Ring Road Non-retail 80<br />

to west). Provides Vacant -<br />

sufficient car parking. Total 5,960<br />

Highway Precinct<br />

Good – has a high<br />

level <strong>of</strong> exposure to<br />

Princes Highway<br />

Food 5,840<br />

Non-Food 32,790<br />

Services -<br />

Non-retail 3,200<br />

Vacant 5,800<br />

Issues and Opportunities<br />

Issues<br />

• Low socio-economic pr<strong>of</strong>ile <strong>of</strong> catchment<br />

• Lack <strong>of</strong> integration with any other commercial use<br />

• Limited opportunity to expand<br />

• Crime/security<br />

Opportunities<br />

• Improve integration with community functions<br />

• Consolidate sub-regional role<br />

• Developing a sense <strong>of</strong> place “town centre”<br />

• Crating a place to attract private investment<br />

Issues<br />

• Physical barriers to catchment (Cowies Creek to south<br />

and Geelong Ring Road to west)<br />

• Low socio-economic pr<strong>of</strong>ile <strong>of</strong> catchment<br />

• Limited population in immediately surrounding area<br />

Opportunities<br />

• Attraction <strong>of</strong> tenants that would raise pr<strong>of</strong>ile <strong>of</strong> the<br />

centre<br />

Issues<br />

• Integration <strong>of</strong> uses along eastern side <strong>of</strong> Princes<br />

Highway between Geelong Gateway Homemaker<br />

Centre and Bunnings Warehouse.<br />

Opportunities<br />

• Possible redevelopment <strong>of</strong> recently sold building<br />

containing vacant commercial <strong>of</strong>fice floorspace<br />

(formerly VicRoads), Harvey Norman, Subway and<br />

Ultra Tune.<br />

• Possible redevelopment <strong>of</strong> Bunnings Warehouse site,<br />

Corio Norlane Structure Plan<br />

Background Report - 89 - Final - March 2011

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