Performance Apparel Markets - Grado Zero Espace Srl

Performance Apparel Markets, 1st quarter 2006
Product developments and innovations
The garments are made
from lightweight and
breathable fabric
DermaSmart contains
silver which has antimicrobial
properties
Other features such as
smooth seams and tagless
labels are designed to
minimise irritation
DermaSmart
demonstrates statistically
significant improvements
in skin conditions and
decreased itching
DermaSmart garments are made from a silky, soft, jersey knit microfibre
polyester which is lightweight and breathable. The fabric reduces friction
or drag against the skin, which can lead to irritation in sensitive skins.
The fabric absorbs excess moisture and disperses it so that the garment
dries quickly. DermaSmart also contains silver which has anti-microbial
properties and prevents the growth of odour-causing bacteria.
DermaSmart garments also have other features which are designed to
minimise irritation. These are:
● shirts and trousers which are made with smooth flat seams;
● garments which have tagless size labels; and
● trousers which have covered waistbands.
Laboratory tests in 2003 and a clinical study in 2006 have shown that
wearing DermaSmart demonstrates statistically significant improvements
in skin conditions and decreased itching. As a result, Milliken concludes
that DermaSmart is a better choice of fabric than the traditionally
recommended 100% cotton, both for comfort and for the relief of
symptoms.
PERFORMANCE FOOTWEAR
Under Armour has
launched a range of
performance footwear
It will have—
—moisture management
and breathability—
—dual plate technology—
—and progressive traction
UNDER ARMOUR: PERFORMANCE FOOTWEAR
The USA-based company Under Armour—which specialises in
performance apparel with moisture wicking capabilities in
particular—has launched a range of performance footwear. It will be
available in retail outlets from June 2006.
The range will have the following features.
● Moisture management and breathability: Under Armour HeatGear
technology in the uppers and meshes throughout the shoe aids
moisture transport and evaporation, thereby keeping feet dry and
cool.
● Dual plate technology: this is a design which splits the outer sole
into two components in order to reduce bulk, minimise weight, and
complement the foot’s natural motion.
● Progressive traction: a built-in directional blade positioned on the
base of each stud. According to Under Armour, the round portion
penetrates the ground and maintains rotational capability, while the
blade offers additional directional traction.
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