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Performance Apparel Markets - Grado Zero Espace Srl

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<strong>Performance</strong> <strong>Apparel</strong> <strong>Markets</strong>, 1st quarter 2006<br />

Seamless knitting and stitch-free technologies<br />

Seamless knitting and<br />

welding are favoured in<br />

underwear, performance<br />

wear and now fashion and<br />

lifestyle garments<br />

The spread of these technologies<br />

is “revolutionary”<br />

although few garments<br />

have no sewn seams at all<br />

Seamless and welded<br />

garment constructions have<br />

grown phenomenally in the<br />

last five years—<br />

—driven by consumer demand<br />

for comfort, a sleek<br />

appearance and a good fit<br />

Traditional needle and<br />

thread sewn seams may<br />

even become a minority<br />

Patagonia makes soft and<br />

hard shell jackets using its<br />

own trademarked welding<br />

system<br />

Others too see such<br />

technology as offering<br />

benefits and sales potential<br />

In spite of their higher<br />

costs, producers and<br />

retailers favour seamless<br />

garments and those with<br />

welded seams<br />

<strong>Apparel</strong> with a seamless<br />

appearance feels smooth<br />

when worn next to the<br />

skin, has a slimmer profile,<br />

and chafes less<br />

Seamless knitting and welding technologies have found particular<br />

favour in the underwear and performance wear markets. Indeed it was<br />

in hosiery and underwear manufacture that these methods were first<br />

employed. They were then used in sportswear and technical outerwear,<br />

and are now penetrating markets for fashion and lifestyle garments.<br />

The spread of seamless and welding technologies is heralded by the<br />

industry as nothing short of a revolution. Many garments now make<br />

use of these technologies, although only a relatively small percentage<br />

have no sewn seams at all.<br />

Seamless and welded garment constructions have grown phenomenally<br />

in the last five years as manufacturers, retailers and consumers learn<br />

about the benefits. One estimate puts the average annual growth of the<br />

seamless performance apparel market at 112% between 2000 and<br />

2005.<br />

Growth is being driven by increasing demand from consumers who<br />

want garments which are more comfortable, and which have a sleek<br />

appearance and a good fit.<br />

If such technologies continue to develop at their current pace,<br />

traditional needle and thread sewn seams may even become a<br />

minority.<br />

The founder of the USA-based company Patagonia, Yvon Chouinard,<br />

thinks that the sewing machine may even become a “dinosaur” as<br />

seamless technology and stitch-free seams become more popular.<br />

Patagonia produces soft and hard shell jackets using its own<br />

trademarked welding system (see page 30).<br />

However, Patagonia is not alone. A growing number of outerwear and<br />

other garment manufacturers are adding this technology to their<br />

repertoire as they too see its benefits and the potential for more sales.<br />

At retail, welded garments typically cost about 10% more than their<br />

equivalents made with traditional stitched seams. Nonetheless,<br />

manufacturers and retailers alike are turning to garments made with<br />

welded seams and seamless knitting techniques.<br />

Benefits of using seamless knitting and welded seams<br />

The use of seamless knitting and welding eliminates the need for sewn<br />

bulky seams. The result is apparel with a seamless appearance which<br />

feels smooth when worn next to the skin. Also, garments made using<br />

these methods have a slimmer profile. The absence of bulky seams<br />

means that garments are more comfortable because there is less<br />

chafing or rubbing against the body.<br />

© Textiles Intelligence Limited 19

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