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Performance Apparel Markets - Grado Zero Espace Srl

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<strong>Performance</strong> <strong>Apparel</strong> <strong>Markets</strong>, 1st quarter 2006<br />

Product developments and innovations<br />

process through evaporative cooling.<br />

Other applications<br />

include sportswear and<br />

passenger seats in vehicles<br />

Besides its function for workers in extremely hot conditions, other<br />

applications have been identified for this technology. These include its<br />

use in sportswear and in passenger seats in vehicles.<br />

WATERPROOF BREATHABLE TECHNOLOGY<br />

Breathable Storm Denim is<br />

a breathable water repellent<br />

finish which protects<br />

against cold and damp<br />

Because it is applied to<br />

made-up garments, almost<br />

any denim finish can<br />

accept the technology<br />

Garments treated with<br />

Storm Denim provide more<br />

breathability and<br />

durability than synthetics<br />

Denim accounts for nearly<br />

one-third of the US apparel<br />

market<br />

COTTON INCORPORATED: WATER REPELLENT DENIM<br />

USA-based Cotton Incorporated, a research and marketing<br />

organisation funded by the US cotton industry, has launched Storm<br />

Denim—a water repellent denim finish which provides protection from<br />

the cold and damp while remaining breathable.<br />

Unlike previous water-repellent denim finishes which were applied to<br />

the fabric, Storm Denim is applied to made-up garments. According<br />

to Cotton Incorporated, this means that almost any denim can accept<br />

the technology, regardless of any finish which has been applied to it.<br />

Garments treated with the Storm Denim finish compare well with<br />

those made from synthetics in terms of water repellency, and are<br />

better in terms of breathability. Interestingly, the finish also provides<br />

more durability when tested against unfinished denim.<br />

Cotton Incorporated considers the potential for this product to be<br />

good. Denim accounts for nearly one-third of the US apparel market,<br />

and jeans account for 80% of this one-third.<br />

WEARABLE TECHNOLOGY<br />

Maier’s prototype ski jacket<br />

can generate 2.5 watts<br />

of solar generated power—<br />

—using flexible solar cells<br />

in exposed areas on the<br />

jacket<br />

The current is carried via<br />

washable ultra-thin microcables<br />

sewn into the jacket<br />

MAIER SPORTS: SOLAR POWERED SKI JACKET<br />

Germany-based Maier Sports, an outdoor sports apparel company, has<br />

produced a prototype ski jacket which is capable of generating up to<br />

2.5 watts of solar generated power.<br />

The power is generated by flexible solar cells or “photovoltaic<br />

elements” which are positioned in exposed areas such as the shoulders<br />

and the back of the jacket.<br />

The electrical current generated is carried via washable ultra-thin<br />

micro-cables which are sewn into the jacket. The cables carry the<br />

current to a universal point where electronic devices such as MP3<br />

players, mobile phones or batteries can be charged.<br />

© Textiles Intelligence Limited 15

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