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Performance Apparel Markets, 1st quarter 2006 Business update INVESTMENTS Columbia Sportswear has acquired Montrail for US$15 mn Montrail sells high performance trail running, hiking and climbing footwear in 30 countries The two companies believe they will both benefit from the deal COLUMBIA SPORTSWEAR AND MONTRAIL USA-based Columbia Sportswear, a manufacturer of athletic wear, has acquired Montrail—a premium footwear company based in Seattle, USA. Columbia paid US$15 mn for substantially all of the assets of Montrail. Montrail was established in 1993. It sells high performance trail running, hiking and climbing footwear in 30 countries around the world. Its proprietary fit technology, IntegraFit, was developed in 1996 to improve the comfort and fit of footwear. The two companies believe they will both benefit from the deal. Commenting on the acquisition, Tim Boyle, the president and chief executive officer of Columbia, said: “we believe we can leverage our sourcing, logistics, and capital strength to develop even more opportunities for the Montrail product. Leveraging the performance and fit characteristics of the Montrail branded products will improve the fit and quality of our other footwear brands as well.” JOINT VENTURES, COOPERATION AND DISTRIBUTION AGREEMENTS Perry Ellis has agreed with Levi Strauss that it will make and distribute Dockers men’s outerwear The deal will last through 2009 but can be renewed Delivery will begin by June 2006, and the outerwear will be distributed to select chain stores and speciality stores The deal will start to affect Perry Ellis’s earnings after January 31, 2007 PERRY ELLIS AND LEVI STRAUSS USA-based Perry Ellis International, an apparel manufacturer with a large family of brands, has reached an agreement with Levi Strauss to manufacture and distribute the latter’s Dockers brand men’s outerwear in the USA and Mexico. The agreement will last until December 2009, although there is an option to renew it until 2012. Perry Ellis will begin to deliver Dockers outerwear lines such as men’s jackets, coats and fleeces by June 2006. The outerwear will be distributed to select chain stores and speciality stores. The agreement will not affect earnings for Perry Ellis’s 2006/07 financial year, which ends on January 31, 2007. However, it is expected to benefit the company’s financial performance in future years. © Textiles Intelligence Limited 59
Performance Apparel Markets, 1st quarter 2006 Business update Perry Ellis will run Dockers as a separate business unit although production will be coordinated with other operations Perry Ellis plans to operate the Dockers apparel line as a separate business unit. However, it is believed that it also plans to coordinate production of Dockers apparel with existing manufacturing operations—notably swimwear—in order to reduce cyclical peaks and troughs and hence optimise production capacities. MARKETS A report says that China exported over 475 mn outerwear jackets in the first ten months of 2005 The export volume is equivalent to 30% of global supplies The largest importer of jackets was the European Union followed by the USA and Japan Buyers can expect more functional products from China but low-end models will continue to be its mainstay The report contains details of 72 manufacturers and the most popular export products USA-based OIA has released its State of the Industry Report 2006 The US$33 bn outdoor industry is facing significant changes CHINA EXPORTS 475 MN OUTERWEAR JACKETS Global Sources, a Hong Kong-based media and marketing company, has published a report which has found that mainland China exported over 475 mn outerwear jackets, such as parkas and windbreakers, during the first ten months of 2005. The report—entitled “China Sourcing Report: Parkas and Windbreakers”—claims that this export volume is worth US$3.8 bn and is equivalent to approximately 30% of global supplies. The largest importer of jackets was the European Union, which purchased 183 mn jackets worth US$1.6 bn in total. The USA purchased 63.8 mn jackets worth US$591 mn. The third largest importer was Japan, which purchased 40 mn jackets worth US$438 mn. An editor at Global Sources commented: “Buyers can expect more functional products from mainland China in the coming months. Breathability, odour-resistance and anti-bacterial features will all be available. However, while many companies are shifting to value-added designs, we foresee low-end models continuing to be mainland China’s mainstay for the next several years.” Global Sources collected data for its report through factory visits and personal interviews with manufacturers in mainland China. The report contains details of 72 manufacturers and the most popular export products. OUTDOOR INDUSTRY ASSOCIATION: 2006 STATE OF THE INDUSTRY REPORT The USA-based Outdoor Industry Association (OIA)—a national trade association for the outdoor industry—has released its State of the Industry Report 2006. The outdoor industry has developed into a US$33 bn business which, the report says, is facing significant changes. Among these are the changing needs of the consumer, and increasing competition in the retail sector. However, the outdoor lifestyle is gaining in popularity as Americans are encouraged to tackle obesity and sedentary lifestyles. 60 © Textiles Intelligence Limited
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