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Performance Apparel Markets - Grado Zero Espace Srl

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<strong>Performance</strong> <strong>Apparel</strong> <strong>Markets</strong>, 1st quarter 2006<br />

Product developments and innovations<br />

The chairman, CEO and<br />

president of Under Armour<br />

says the footwear is “... a<br />

true game changer ...”<br />

Kevin Plank, the chairman, chief executive officer and president of<br />

Under Armour, says “these cleats [studs] are a true game changer for the<br />

industry. This is technology that does something for you—it makes you<br />

[perform] better.”<br />

PERSONAL PROTECTIVE APPAREL<br />

Extreme Clothing Solutions<br />

plans to produce protective<br />

underwear<br />

It will make thermal and<br />

flame retardant<br />

undergarments<br />

Two items have met<br />

European standards<br />

EXTREME CLOTHING SOLUTIONS: PROTECTIVE<br />

UNDERWEAR<br />

UK-based Extreme Clothing Solutions is a new company which has<br />

been set up in 2006 with plans to focus on producing a range of<br />

protective underwear.<br />

The company will make thermal and flame retardant undergarments—a<br />

sector of the protective clothing market which, it believes, is underrepresented.<br />

It will also extend its workwear line to protective polo<br />

shirts, jackets, fleeces, and trousers.<br />

Two of its items of underwear have met European standard EN 531 for<br />

protective clothing.<br />

SMART FABRICS<br />

Active Protection System<br />

hardens on impact<br />

It is made of a threedimensional<br />

spacer textile<br />

treated with a coating<br />

It has a number of benefits<br />

It can be stitched directly<br />

into garments—<br />

—it is breathable, flexible<br />

and lightweight—<br />

—it is washable—<br />

—and it exceeds European<br />

Standards<br />

IMPACT PROTECTION TEXTILE SYSTEM<br />

USA-based Dow Corning, a specialist in silicone-based products, has<br />

launched Active Protection System—a new, intelligent textile which<br />

hardens upon impact.<br />

Active Protection System is made of a three-dimensional spacer textile<br />

treated with a coating. Under normal conditions the textile is soft and<br />

flexible. But upon impact it hardens instantly. The material returns to its<br />

soft state once the force of the impact is removed.<br />

The textile has a number of benefits for high performance apparel.<br />

● It can be stitched directly into garments, in contrast to rigid systems<br />

which require the use of removable components.<br />

● It is breathable, flexible and lightweight—which means that it is also<br />

comfortable and allows freedom of movement.<br />

● It is washable.<br />

● It exceeds European Standards EN 1621-1:1997 (2 layers) and EN<br />

1621-2:2003 (3 layers) for impact protection requirements of<br />

motorcycle clothing.<br />

© Textiles Intelligence Limited 11

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