Performance Apparel Markets - Grado Zero Espace Srl
Performance Apparel Markets - Grado Zero Espace Srl
Performance Apparel Markets - Grado Zero Espace Srl
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<strong>Performance</strong> <strong>Apparel</strong> <strong>Markets</strong>, 1st quarter 2006<br />
Seamless knitting and stitch-free technologies<br />
In the outdoor technical<br />
wear market, welded<br />
seams in waterproof<br />
garments avoided needle<br />
holes which can let water<br />
in<br />
The concept is now<br />
spreading to form-fitting<br />
and performance apparel<br />
Outdoor specialists such<br />
as Patagonia are keen to<br />
explore their own stitchfree<br />
and seamless<br />
technologies<br />
Helly Hansen has Sonic<br />
Seam Technology (SST)<br />
By 2003 seamless garments<br />
accounted for 18% of<br />
global underwear sales, up<br />
from 2% in 1998<br />
By 2007 this share is likely<br />
to reach 35%<br />
Penetration is lower for<br />
sportswear and performance<br />
wear but is growing<br />
Within the outdoor technical wear market, welded seam technologies<br />
were applied to waterproof garments to avoid the problems caused<br />
when needle holes resulting from stitching let water in. Bemis and<br />
Arc’Teryx claim to have pioneered the use of taped seams in<br />
outerwear in 1998. In 2004 Australia-based surfwear company Rip<br />
Curl launched Rip Curl STL (stitch-free) boardshorts on to the market.<br />
Burton Snowboards and O’Neill introduced welded garments for the<br />
winter 2004/2005 season.<br />
The concept of welded seams and their seamless appearance is now<br />
permeating all types of form-fitting and performance apparel. The<br />
USA-based company Gap, for example, now sells seamless T-shirts.<br />
Other outdoor apparel specialists have also been keen to explore<br />
stitch-free and seamless technologies. In 2005 USA-based outerwear<br />
specialist Patagonia launched a range of garments branded Element.<br />
This features the company’s own stitch-free technology, which it calls<br />
Composite Seam System.<br />
Helly Hansen—a Norway-based outerwear company—also has its own<br />
stitch-free system, called Sonic Seam Technology (SST). The<br />
company claims that the SST process ensures that its garments are<br />
waterproof because it eliminates the pinholes which are made by<br />
traditional stitching. SST is used in the company’s Virtue jacket.<br />
Over the last five years, seamless garments have become far more<br />
widespread. According to Santoni, an Italian manufacturer of seamless<br />
knitting machines with a huge market share, in 1998 just 2% of global<br />
production of underwear was seamless. By 2001 this share had risen<br />
to 9%, and by 2003 it had grown to 18%.<br />
The company’s forecast for 2007 is that seamless underwear will<br />
account for 35% of the total market.<br />
Market penetration is not as high for sportswear and performance wear<br />
as yet. Nonetheless, seamless and stitch-free sportswear and<br />
performance wear represent an important and growing market.<br />
STITCH-FREE SEAMING METHODS AND SEAMLESS KNITTING<br />
Stitch-free garment<br />
construction by welding<br />
two fabrics together can<br />
be divided into three<br />
categories according to the<br />
process or equipment used<br />
WELDED JOINING TECHNOLOGIES<br />
Methods of constructing stitch-free garments by welding fabrics<br />
together is referred to in a number of ways, according to the process<br />
or equipment used.<br />
Generally, the most commonly used technologies are:<br />
22 © Textiles Intelligence Limited