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Performance Apparel Markets - Grado Zero Espace Srl

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<strong>Performance</strong> <strong>Apparel</strong> <strong>Markets</strong>, 1st quarter 2006<br />

Seamless knitting and stitch-free technologies<br />

In the outdoor technical<br />

wear market, welded<br />

seams in waterproof<br />

garments avoided needle<br />

holes which can let water<br />

in<br />

The concept is now<br />

spreading to form-fitting<br />

and performance apparel<br />

Outdoor specialists such<br />

as Patagonia are keen to<br />

explore their own stitchfree<br />

and seamless<br />

technologies<br />

Helly Hansen has Sonic<br />

Seam Technology (SST)<br />

By 2003 seamless garments<br />

accounted for 18% of<br />

global underwear sales, up<br />

from 2% in 1998<br />

By 2007 this share is likely<br />

to reach 35%<br />

Penetration is lower for<br />

sportswear and performance<br />

wear but is growing<br />

Within the outdoor technical wear market, welded seam technologies<br />

were applied to waterproof garments to avoid the problems caused<br />

when needle holes resulting from stitching let water in. Bemis and<br />

Arc’Teryx claim to have pioneered the use of taped seams in<br />

outerwear in 1998. In 2004 Australia-based surfwear company Rip<br />

Curl launched Rip Curl STL (stitch-free) boardshorts on to the market.<br />

Burton Snowboards and O’Neill introduced welded garments for the<br />

winter 2004/2005 season.<br />

The concept of welded seams and their seamless appearance is now<br />

permeating all types of form-fitting and performance apparel. The<br />

USA-based company Gap, for example, now sells seamless T-shirts.<br />

Other outdoor apparel specialists have also been keen to explore<br />

stitch-free and seamless technologies. In 2005 USA-based outerwear<br />

specialist Patagonia launched a range of garments branded Element.<br />

This features the company’s own stitch-free technology, which it calls<br />

Composite Seam System.<br />

Helly Hansen—a Norway-based outerwear company—also has its own<br />

stitch-free system, called Sonic Seam Technology (SST). The<br />

company claims that the SST process ensures that its garments are<br />

waterproof because it eliminates the pinholes which are made by<br />

traditional stitching. SST is used in the company’s Virtue jacket.<br />

Over the last five years, seamless garments have become far more<br />

widespread. According to Santoni, an Italian manufacturer of seamless<br />

knitting machines with a huge market share, in 1998 just 2% of global<br />

production of underwear was seamless. By 2001 this share had risen<br />

to 9%, and by 2003 it had grown to 18%.<br />

The company’s forecast for 2007 is that seamless underwear will<br />

account for 35% of the total market.<br />

Market penetration is not as high for sportswear and performance wear<br />

as yet. Nonetheless, seamless and stitch-free sportswear and<br />

performance wear represent an important and growing market.<br />

STITCH-FREE SEAMING METHODS AND SEAMLESS KNITTING<br />

Stitch-free garment<br />

construction by welding<br />

two fabrics together can<br />

be divided into three<br />

categories according to the<br />

process or equipment used<br />

WELDED JOINING TECHNOLOGIES<br />

Methods of constructing stitch-free garments by welding fabrics<br />

together is referred to in a number of ways, according to the process<br />

or equipment used.<br />

Generally, the most commonly used technologies are:<br />

22 © Textiles Intelligence Limited

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